Fatboy Products, LLC announced that the company has secured private capital investment in a second round of funding to accelerate its growth.
Kenny Kahn, a beauty industry veteran with a successful brand growth track record, will assume the role of CEO at Fatboy.
Fatboy Products was founded in 2016 by hairstylist and Grammy Award nominated musician,Tyson Kennedy, who created the first Fatboy product in his New York City kitchen by hand - Fatboy Perfect Putty, an award-winning product which quickly developed a cult following. The unisex brand has grown from a one to seven SKU collection, becoming a favorite among celebrity hairstylists.
Kennedy is also a co-owner of Cutler Brooklyn, which is an outpost of the Soho and Midtown Cutler locations.
Fatboy is currently distributed in four countries outside the U.S. — Norway, Japan, Australia, and New Zealand — and is looking to expand the brand’s global footprint into other markets. Countries throughout Europe and Asia are all pending as distribution contracts are finalized.
Beyond aggressive omni channel distribution plans, Fatboy’s growth trajectory includes the launch of three styling and treatment products in 2018, comprehensive sampling, and marketing partnerships with Ispy and Fit Fab Fun, as well as a fully integrated digital marketing strategy.
Kahn has been honored by Harvard Business School and its Leadership Study Program. At Fatboy, Kahn will focus on advancing the company’s brand, sales, growth, and performance.