Rickey Zito (@hairgod_zito) is of pro-beauty Instagram royalty. With more than half a million followers on, this innovator, collaborator and influencer's work speaks for itself.
Salon: Salon Republic, Hollywood, California
Specialty: Fantasy/vibrant hair color
Most viral post: Sharky’s hair color video—I did hot pink and blue on a guy and Arod did the cut. It went viral because it was rare that men were coloring their hair bright and we got a good looking guy model; it showed how intense it could be on a great looking guy, and then it started trending. The video got almost three million views, 67,000 likes, 2,500 comments, and 12,000 people saved it—blew my mind.
Favorite apps: Split Pic Pro, it makes collages without any lines in the middle and makes them seamless; and Facetune to make people’s skin better.
I follow: @philipwolffhair, @_brizabot, @dellafiora, @alfredolewis
Pro tips: Consistency—always making sure you put out great content using the same backgrounds, and sticking with doing a single, a double, a video and then a multiple/collage picture. Look at your page as a whole page, not as individual shots. Make sure everything flows.
Hidden beauty talent: I cut just as well as I color; I really excel at cutting men’s hair. I am also great at doing extensions, and not a lot of people know that.
Hidden talent: I like making my own clothes and accessories (bracelets and belts)
How social media changed my life: How didn’t it? Every aspect has changed my entire and I am so grateful for it in every way.
The first time I was featured on MODERN’s Insta: I was so so excited! I was completely thrilled.
See the full 2018 MODERN SALON 100 here!
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