If mermaid hair and vibrant hues are for you, then Jordan Glindmyer is your go-to. Her entire Instagram page is full of life and fun, and we appreciate the positive vibes apparent in every post. A simple scroll through her creations emphasizes the variety in her work and skill set.
Pinup Jordan’s Mermaid Lounge, Scotia, New York
Specialty: Vibrant colors, Color Corrections and Blonding
Most viral post: My most viral post was my “H2-T0NING” video. Using a tub filled with water, I whisked violet and blue non-oxidative vivid colors. I dipped warm, level 9 tape-in extensions into the water to quickly tone the hair without chemicals. This toned the hair to a perfect icy white, ready for a perfect vivid application! The color wheel is really magical, and people loved the quick and easy transformation!
Favorite apps: Piclay: Great for editing photos, especially for a cool “before and after” because I love the “blend” tool to blur the two side-by-side pictures. Pocket Video: Excellent for editing videos! It’s so customizable and the editing tools on this application are so wonderful. I can speed up or slow down clips, trim clips, add music and sound effects, or even record my own voice over the clips. It’s so advanced for a phone editing program! Word Swag: I just like this app for making worded posts, such as announcing a salon special or model call.
Favorite hashtags: #mermaidhair #albanyny #pelo #cheveux
I follow: @realericvaughn @rebeccataylorhair @caitlinfordhair @kristinacheeseman @theconfessionsofahairastylist
Pro tips: Undoubtedly, creating quality content for social media takes a lot of time, planning and practice. The photography is the most important part. We use a white brick backdrop to create a clean, neutral background and two ring lights to illuminate the subject. I usually keep a brush and some light hold hair spray to refine each shot, and I take about 50 photos per client, just to get 3 or 4 really post-able ones. Hashtags are important, but I’ve noticed that my follower’s engagement, requires me to reply to the comments to keep the photo high on the algorithm.
Hidden talent (beauty-related): I’m a strong braider! I was even nominated for a braiding award. I don’t always have the time or energy to whip out a complicated style on a freshly colored client, but I really enjoy styling!
Hidden talent: This isn’t exactly a “talent”, but I’m actually an ordained reverend! I got my license a few years ago to be able to marry a couple that I’m friends with, and now I perform 3-5 weddings a year, usually for friends and clients!
How social media changed my life: I never imagined the impact that social media could have on my business. From getting local clients (which translates into money), to generating a large social media following (which translates into sponsorships and eventual money), platforms like Instagram have allowed me to advertise for free and become a fully booked stylist with projects that I can be picky about what I want to take on.
The first time I was featured on MODERN’s Insta: I honestly can’t remember the first time I was featured on MODERN SALON. I have a very specific niche, and either you love neons or you don’t, but it’s exciting to see how much more mainstream fashion colors are, so I’m hoping for more features!
See the full 2018 MODERN SALON 100 here!
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