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Joico Introduces LumiShine Silver Blue Series

by MS Staff | November 7, 2017 | Joico ISO | Hair Color

Joico introduces the LumiShine Silver Blue Series, silver-blue based demi-permanent liquid shades that tone platinum blondes, cancel unwanted warmth on dark blondes, and eliminate brass on deep brunette and black hair. The shades range from a level-1 blue-black to a level-10 silver, and refresh faded color, tone, blend gray and boost shine.

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Staff Writer

Editorial

NEW from amika: Perk Up Guava Granita Dry Shampoo

Amika

Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.

With the new silver IQ Lite Max, GA.MA Professional combines cutting-edge technology with sleek Italian design, offering stylists a tool that performs as beautifully as it looks. - GA.MA Professional

Full Service

GA.MA Professional Launches the IQ Lite Max Hair Dryer in New Stunning Silver

GA.MA Professional

GA.MA Professional has introduced a fresh new look for its highly popular IQ Lite Max hair dryer, now available in a sleek metallic silver.

The new YA-MAN Spa Styler Blow Dry + Scalp Massage features Red Light Therapy and Infrared Technology that helps strands retain interior moisture by gently heating from the inside out. -...

Style

NEW: Blow Dryer and Scalp Massager Combo Features Red Light Therapy

YA-MAN Ltd.

Japanese beauty brand YA-MAN Ltd., introduces new tech-forward beauty devices for home use such as the YA-MAN Spa Styler Blow Dry + Scalp Massage.

Three hair care products in green bottles against a green background

Style

Scruples Haircare Launches Tea Tree Trio Hair Collection

Scruples Professional Salon Products

Formulated for both men and women, the key ingredient in the new Tea Tree Trio Hair Collection by Scruples Haircare is Tea Tree Oil, a natural cleanser that fights off daily chemical buildup and dead skin.

Olivia Garden launched a collection with three new brushes that cater toward the unique needs of each curl type. - Photo: Olivia Garden

Style

Olivia Garden Introduces CurlyHair Collection of Brushes

Olivia Garden

Olivia Garden's CurlyHair collection includes three brushes for of varying curl types: wavy, curly, and coily.

The Delta Iron is a 1.25-inch Titanium curling iron with a unique triangular shaped barrel. - Photo: Mia Beauty

Style

Mia Beauty Debuts Delta Curling Iron

Mia Beauty

Mia Beauty's new Delta Curling Iron has a unique triangular shaped barrel for creating voluminous, triangular, whimsical, sexy curls.

R+Co’s CANDY STRIPE Protect + Prep Detangling Spray offers 450° F heat protection, detangles, and nourishes the hair. - Photo: R+Co

Style

How-to Use and Recommend New R+Co CANDY STRIPE

R+Co

R+Co’s new CANDY STRIPE Protect + Prep Detangling Spray is a leave-in product that detangles and nourishes hair with protective ingredients such as Pink Berry, Cocoa + Matcha Extracts, and Sugar Glycols.

The new Cool Natural line in Paul Mitchell's Color XG Permanent Cream Hair Color collection...

Color

New CoverSmart Truffle Shades from Paul Mitchell

John Paul Mitchell Systems

Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.

Moroccanoil Treatment Purple is formulated with tone-correcting violet pigments and infused with...

Color

Moroccanoil Launches Tone-Correcting Oil Treatment

Moroccanoil

Moroccanoil Treatment Purple is a tone-correcting oil with violet pigments to counteract brassiness in blonde, highlighted, and grey hair.

Formulated and manufactured in Brazil, the product line is formulated with minimal chemicals to...

Style

Get to Know Pure Brazilian Hair Care Smoothing Product Line

Pure Brazilian Hair Care

Pure Brazilian Hair Care is reintroducing their innovative smoothing product line of five products that increases shine, strengthens the cuticle, eliminates frizz, and improves hair health by protecting the cuticle.

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