After a salon visit, color-treated hair looks radiant and vibrant. But damage caused inside the hair fiber can begin to reveal itself on the surface. As color treatments continue, the damage becomes more apparent. Altered by chemical color treatment, the hydrolipidic film that coats the hair and prevents it from becoming dehydrated no longer functions as a protective barrier and hair becomes dry and rough. Lifted during color treatment, keratin scales no longer make the hair appear smooth and shiny and instead, dull and difficult to style. Significantly stressed, the internal structure of the hair becomes more fragile, resulting in less resistant, damaged and broken strands.
Tailored to meet the specific needs of color-treated, blonde, gray and white hair, René Furterer has reinvented the long-standing OKARA range. The three new made-to-measure rituals repair hair and enhance color. OKARA Color for color-treated hair, OKARA Blond for natural, highlighted or bleached blonde hair and OKARA Silver for gray, white or platinum blonde hair.
The new OKARA lines will launch in February.
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