ECRU New York presented two days of learning, sharing and networking with educators from around the world in their first-ever Global Educator Conference in Catania, Italy, hosted by OP Cosmetics.

Led by Amanda Jenkins, global director of education and Lisa Lobosco, creative director, eleven educators representing Poland, Germany, the Netherlands, Ukraine and Italy were provided full days of intensive classes and scheduled events encompassing styling, cutting and up-to-date product information. It was a unique opportunity for global educators to engage with each other, share experiences and learn from one another while expanding their mastery. 

Also, in attendance from ECRU New York was Mark DePasquale, general manager, and Danilo Ciccarelli, sales director Europe, Asia and Africa, who provided continued strategies for growth in each of the respective regions represented.

“As our first ever Global Educator Conference, it was critical not only to certify our educators, but also deliver cutting-edge trend information and current ECRU New York product innovation," Jenkins says. "All the educators were so focused and dedicated to their craft. I left feeling proud to be working with such a strong group of talented artists."