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Carla Massimo of West Chester, Pennsylvania, is best known for her balayage work and “confident, cool girl” finishing. Fun fact? She is extremely strong and loves lifting heavy weights!

Carla Massimo

@carla.jean.styles

West Chester, Pennsylvania

Luna Hair, West Chester

Specialty: Balayage

Top-performing post: A pumpkin spice red blend

Favorite apps: FaceTune to whiten the background and soften faces; Splice for video editing; Split Pic to flip the direction the photo is facing.

I follow: @prettylittleombre @kellymassiashair @jacobhkhan @heatherchapmanhair @lizhaven

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Pro tip: All the elements have to work together, speaking to that confident cool girl we all want to be.

Hidden talent: I’m really into updos, I just don’t like doing them in abundance.

Fun fact: Lifting heavy weights! I’m strong.

My audience follows me because: They like the hair inspo and random funny things I say.

How social media changed my life: It’s opened the doors to new friends, clients and the power to choose what type of hair you want to create.

My first @modernsalon feature: It was a dimensional warm brunette. I had been ’gramming for at least a year and it felt like I hit the holy grail of reposts!

Click here to the see the full list of this year's MODERN SALON 100.