MENU
SEARCHCowlicks can present one of the biggest challenges when it comes to cutting men's hair. Learn more about proper cutting techniques, product placement and beard shaping by a grooming expert.
Josh DeMarco (@hairdemarco) puts the finishing touches on his client.
Josh DeMarco (@hairdemarco), a top hairdresser in Philadelpia, Pennsylvania, is known for his amazing cutting and styling skills - designing strong finishes for both his male and female clients.
MODERN invited him in for a session on a male client, asking him to share his tips on some of biggest challenges in the grooming world.
Here he shares, and give his tips on combating some of the greatest struggles in men's grooming:
THAT NASTY COWLICK: Cowlicks are the number one thing people do wrong. The best way to handle this before even cutting the hair is to look at the profile of the head. The hair breaks naturally at the round. Comb the hair over the rounds and section out where the hair breaks, where it wants to fall. Keep this area graduated. The crown area is the most difficult. Make sure to NOT cut too short in this area, otherwise the hair will spring up. If you have gone too short, you can fix anything with product to buy time.
PROPER PRODUCT APPLICATION: At the end of the day we are selling product to make the hair look better. We have to teach our clients how to apply product properly. When using pomades or gels, make sure to emulsify. For men, start in the back and push in, focusing on the root area. Make sure to get product toward the front along the top of the head. Push and work it in. (DeMarco prefers using Agadir Men.)
CREATING JAW DEFINITION WITH FACIAL HAIR: You can hide a weak jaw with a good beard shaping. Put comb on the cheekbone to define where to taper. If the client has a wider jaw, cut in or taper to create an illusion. Make sure the hair wraps underneath, but DeMarco cautions to make sure to not cut up too tightly under the jaw.
FAVORITE TOOLS: We asked DeMarco which tools he always has handy. Always in his kit: Wahl Clippers, scissors Mizutani scissors and his new favorite tool: Dyson Supersonic hair dryer ("This thing is freaking incredible. Genius. Shout out to Dyson.")
Check out this video to see how he uses his tools and products (and get some more insider scoop.) It is worth it to watch this if you want see - in action - DeMarco dealing with cowlicks, product placement and facial hair trimming. He is an amazing educator:
Get the steps to create this look, New Muse, which is a "couture cut," that perfectly accentuates the client’s face shape and haircolor. Straight lines build structure, while soft, jagged, diffused lines showcase a delicate beauty.
“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."
This collection of color formulas is your recipe box for luscious finishes with the ingredients, tested techniques, and step-by-step guidance to satisfy your color cravings. And just like in any great kitchen, the real magic happens when the chef adds a personal twist.
Discover the Cascade Cut, a trending haircut technique from Lloyd Court, creative director and co-owner of seanhanna salons in Wimbledon. This disconnection-based layering method can be customized for any hair type, especially fine hair in need of volume.
Learn how to cut the perfect pixie haircut with expert advice from Sam Villa Team Member Adrian Sandoval. Step-by-step techniques and pro tools included.
The disconnected cheekbone-grazing layers, and the heavy fringe, are the hallmarks of the hime or princess cut, also sometimes known as the jellyfish cut.
They cover your favorite reads related to your salon career, your favorite trending hair cuts, some of your favorite color formulas, and more!
Great Clips keeps stylists’ skills sharp with advanced techniques and trends training. Meet The Alex, a hairstyle inspired by a stylist's child and a desire to create gender-neutral looks.
Sponsored by Great Clips
Let the Sam Villa Artistic Team take you step-by-step through how they achieved what will be this fall's hottest bob styles.
Stephen Moody shared that his goal was to celebrate proud women through transformative hair color, cut, finish, and photography.
See Sam Villa ArTeam member Ellen Devine demo how to transition your clients between different styles of fringe, without changing their whole cut.
El Paso Stylist Valerie Rivera is the winner of Sport Clips Haircuts' "The Look" creative competition, with this year's theme focusing on curls.
A trending haircut in different forms for the past century, the bob is one style that has stood the test of time.
More than a Dream is a new collection of 5 styles from Hairdreams, a collaboration with Lorenzo Marchelle.
Tami Manis of Knoxville, Tennessee is the Guinness World Records 2024 title holder for the world’s longest competitive mullet (female).
Leave it to the French to inspire a haircut so chic, it’s truly timeless. It’s a look that never goes away and when you see it, you know it. And lately, we’ve been seeing it everywhere.
We reached out to pixie and short hair expert Courtney Bolt @courtneyparamour to help us answer an often-Googled question: How to grow out a pixie without moving into a mullet?
