Editorial stylist Noah Hatton has honed his skills over the past several years working with celebrities, in studio for advertising campaigns and during NYFW. Gaining recognition as the artist who knows how-to control hair in all types of weather, Hatton has created images for W Magazine, Cosmo, Allure, Elle and many other publications. Along with runway from New York, Milan and Paris for Nicole Miller to Chanel and many more, Hatton has done red carpet and junkets for Halle Berry, Courtney Love and many other A-listers and socialites. He has been teaching globally for Redken for the last 18 years.
The artist recently presented to a group of MODERN’s Artist Connective members at the Redken Exchange in NYC where he shared his tips for maximizing any editorial finish:
1- Never skimp on the blow dry. Your blow dry is the most important part if you want the hair to stay styled while combatting different temperatures, weather challenges or dry studio conditions.
2- Make sure to use a strong holding styling product. I prefer Redken 10 Guts. Always apply to dry hair to increase the hold of the product and to get the full potential of the directional blow dry. And don’t hold back. The more the hair feels like hay the stronger it will keep a hot tool set. If it feels healthy and slippery the shape will not last.
3- When in humid hot weather, coat the hair with a silicon-based product from mid shaft to ends to seal the cuticle before applying hairspray and polishing with hot tools.
4- In dry cold weather use an extreme high hold hairspray. I prefer Redken 32 Triple Pure or Superfine Strong hairspray from Oribe to eliminate any static. Avoid texture hairsprays, which tend to enhance static.
5- When cutting that ultra-trendy bob, try to keep the length somewhere between the shoulder and below the ear. Keep it long enough to handle a wave, but not so short that it looks too conservative.
6- Soft beach waves are still popular but remember to leave out the ends to keep it modern, more organic and uncontrived. Leaving out more than one-inch can make it look more “urban” or “street.”
7- Learn to style quickly. When doing live TV, you normally have very little time, sometimes less than 15 minutes to pull a look together. When in a rush, blow-dry the very top of the head (parietal to crown) to achieve the look of a voluminous blow dry. Stand in front of the client and have her face straight ahead. Blow dry by directing forward, creating maximum volume at the root. This trick will make the hair look as if there is a full blow out and completely finished.
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