Inside the Memento Audere Semper Collection by Daniele De Angelis

Daniele De Angelis won the London Hairdresser of the Year 2020 with this collection inspired by “Memento Audere Semper” – a Latin phrase by Gabriele d’Annunzio that means in each moment it doesn’t matter if it’s good or bad, it’s important to remember to dare always.

“Hair isn’t just an addition, it’s is part of your expression, freedom, your journey to be who you want to be,” says Daniele. “When creating an image, it is always important for me to portray a strong and independent woman, always keeping suitability at the forefront of my vision. I believe everything has a beauty, but not everyone can see it. I wanted to show that through a series images that have a vulnerability to them, yet hold a domineering feel of empowerment, whilst allowing my skills to be seen throughout”.

CREDITS

Hair: Daniele De Angelis, TONI&GUY, London

Color: Stuart Matuska and Charley Hanery

Makeup: Lan Nguyen-Grealis, Kelly Mendiola, Carrie Leanne Jess

Styling: Dr Manrutt Wongkaew and Sara Dunn

Photographs: Kevin Luchmun, Jack Eames