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Women of Beauty: Elaine Ochtera

October 25, 2011 | 1:00 PM

Women of Beauty: Elaine OchteraBiggest mistake: “My biggest mistake was to expand my salon too quickly. I learned that keeping control of inventory and focusing on the stylists and customer service is the way to grow a business faster than increasing square footage.”

Best advice: “This industry is multi-faceted, pick the area that you are most passionate about and you will always succeed.”

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