RPZL Hair Extension and Blowout Bar Launches B-to-B Salon Program
RPZL Co-founders Lisa Richards and Monica ThorntonPhoto 1 of 3
RPZL Hair Extension and Blowout Bar in NYCPhoto 2 of 3
RPZL Hair Extension and Blowout Bar in NYCPhoto 3 of 3
RPZL, the unique New York City hair extension and blowout bar, is bringing its proprietary line of premium hair extensions to leading salons across the country with its new RPZL Pro Program.
The wholesale initiative will bring the brand’s best-selling products to top salons at a discounted rate and those who join the program will receive training sessions on proper application of the extensions, as well as special services, POP displays and marketing materials from the brand. The initial offerings will include RPZL’s signature clip-in extensions, ponys, and pop-of-color clip-ins, and will quickly expand to include a wider range of hair extensions and hair care products lines.
Award-winning salon chain Adam Broderick Salons was the first to launch the line on March 16, and more participating Top 100 salons and celebrity stylists will be announced soon.
“Over the last few years, we’ve seen a huge increase in hair extensions moving into the salon space,” says Monica Thornton, co-founder of RPZL. “The Professional Beauty Association reports that the number of salons that offer extensions has grown by nearly 30% in the last two years alone, and RPZL is perfectly positioned to dominate that market sector. By launching our new RPZL Pro Program, we’re ensuring not only that women across the country will have access to more affordable, premium extensions, but to also increase overall revenue for salons by adding this new category, which is the fastest growing service in the hair industry.”
Launched in 2015, RPZL quickly established itself as a first-to-market leader in the field. The brand’s Online Color Matching System allows consumers to find their perfect extension color remotely by either choosing their own shade or uploading a selfie and letting the brand’s experts match the shade.
The initial products offered in the salons will include:
- RPZL in an Instant! — premium 100% virgin remy clip-in hair extensions, available in 16 colors
- RPZL Pony! — premium 100% virgin remy hair ponytail extensions, available in 16 colors
- RPZL Pop! — premium colored 100% virgin remy hair extensions, available in 6 colors