Business Tips: 4 Ways Your Salon Can Partner With Local Charities

Jamie Newman | September 20, 2016 | 2:33 PM
Children pick out donated school supplies at Square Salon's back to school event benefitting CASA. (photo credit: Square Salon)
Photo By Square Salon

You touch others' lives every single day of those who sit in your chair. Why not touch the lives of those in your community, even outside the doors of your salon?

Barbara Garcia-Grove is a stylist and the founder of Square Salon and Atelier by Square in Las Vegas. Each year, for the past five years, Square Salon and Atelier by Square hosts a back to school event that raises money and awareness for the Court Appointed Special Advocate (CASA) Program. CASA supports and promotes court-appointed volunteer advocacy for abused and neglected children so that they can thrive in safe, permanent homes.The back to school event is held both inside and outside of the salons, and provides children who are part of CASA with hair and nail services, backpacks full of school supplies and new shoes to get them ready for the first day of school. 

The event has seen tremendous success each year. Garcia-Grove says it is important to commence community outreach at your salon, and to do so by partnering with a charity. 

“We feel that the best way to create a partnership with a charity is to find a cause that is close to your heart and then contact the foundation to see how the salon can help," Garcia-Grove says. "I love to help children in need and that is my personal cause. At Square, we loved the idea of back to school and Angel Tree with CASA, so those are our biggest events."

Square Salon and Atelier by Square also hold other events to support a local initiatives, including a food bank and a camp for children with cancer. 

To get started working with causes in your area, Garcia-Grove offers four pieces of advice: 

  1. Have conversations with your clients to see what is needed on a local level. Make sure philanthropy is something on your mind all year long and make it part of your dialogue. Keep it on customers minds by donating baskets for silent auctions often. 
  2. Hone in on two or three main causes and come up with an organized plan. It takes a good three months of planning for a large scale event.
  3. Start small and let it grow organically. If it sees success within the first couple trials, it will certainly grow. 
  4. Keep your ear to the ground to see where help is needed and follow your heart. What are you passionate about? How do you want to give back to your community? This drive will bring the most success and satisfaction. 

More from News

Hair loss doesn’t only occur among men. Many of your female clients are also likely to experience thinning or hair loss.
News Sponsored by Hair Restoration Laboratories

Why Women Lose Hair And How You Can Help

May 22, 2019

Hair loss isn’t just a guy problem. Every stylist knows it can affect female clients, too. In women, hair loss manifests as decreased volume in the middle of the scalp, thinning overall or as a widening part. Are you prepared to help?

Manufacturers & Distributors Shiri Sarfati, Lynelle Lynch and Lydia Sarfati
Manufacturers & Distributors

Bellus Academy’s Lynelle Lynch Honored with Repêchage “Dedication to Advancement in Esthetics Education” Award

May 22, 2019

Lynelle Lynch, owner of Bellus Academy was honored with the “Advancement in Esthetics Education” award during the Repêchage 21st Annual International Conference.  The award recognizes professionals who have demonstrated a commitment to investing in the future of esthetics through excellence in skincare education.

Tech Trends Sponsored by Vish

Are You Losing Money On Your Toning, Retouch Or Highlight Services?

May 16, 2019

The more you know, the more you save and the more money you make. That’s true of everything in your business. When you’re informed, you can make informed decisions. Knowing your numbers when it comes to hair color usage is particularly helpful because it’s so easy to over-use product and undercharge for services. Here’s how three salons, with the help of Vish software, were able to analyze the data available at their fingertips to determine which services were losing money and which were producing healthy profits.

Salon owners, find out how to avoid credit card processing fees, track tips and invent hair salon tipping for your team.
Career Sponsored by Tippy

3 Important Financial Management “Tips” For Salon Owners

May 9, 2019

Are you dealing with credit card processing fees; tracking tips for taxes; even looking for ways to motivate your clients to tip your stylists well and often to supplement their incomes and keep them doing hair at your salon happily ever after? Tippy claims to reduce credit card processing fees for salon owners and increase tips for service professionals.

Load More