Event Coverage

2016 AMA Trends: High Ponytails, Long Length and Berry Lips

Elizabeth Jakaitis | November 21, 2016 | 10:33 AM
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Top Look of the Night

Gigi Hadid's gorgeous brush-backed curls were the highlight of the AMA's. Soft, feminine waves are elegantly smoothed back away from her face to show off perfectly arched brows and a coral pink lip. The look was created by celebrity stylist Bryce Scarlett.

On last night's 2016 American Music Awards' red carpet, we saw high-glam, on-trend styles that, most importantly, are completely wearable—great news for clients that tuned in for holiday styling inspiration. High ponytails, long length and berry lips were some of the trends that dominated. The '70s are having a bit of a moment with long, loose waves, face-framing fringe and center parts being seen time and time again. 

Sharing these hair and beauty trends with clients makes for great conversation that will pass the time while they process and will align you as their trend expert. Ask clients if they're attending holiday parties and let them know that they can schedule an appointment with you to get brushed back waves like Gigi Hadid's or a high pony like Ciara's. Reccomend retail items like berry lipsticks for an on-trend winter makeup look or strengthening hair products that will help them achieve greater lengths as the weather turns colder. 

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Event Coverage

Everything You Need to Know About the Goldwell Color Zoom Competition

Alison Alhamed | October 1, 2017

Color Zoom 101: Every year, Goldwell releases a trend collection that is used as the inspiration for its annual haircolor and style competition, Color Zoom. Across the globe, Color Zoom starts on a national level. Beauty pros compete in three categories— Creative Colorist, New Talent Colorist, Partner Colorist—by submitting a photo of their interpretation of the trend. Once the Gold winners of each category are determined on a national level, they go on to compete internationally on behalf of their respective countries during a live recreation of the look on their model—including the hair color—in front of a judging panel and audience. The international leg of the competition takes place in a new city each year.

The Grand Prize Winner, Jessica Warburton

Bio Ionic Crowns a New Style Awards Winner

Anne Moratto | April 25, 2017

Celebrating the artistry of hairdressing with a social media and onstage styling challenge, Bio Ionic chose their 2017 Style Awards winner at Club Avalon in Hollywood on April 23, 2017. The winning look featured a punk Disney princess, with long, textured pieces and her wardrobe was inspired by Warburton’s idol, filmmaker Tim Burton.

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