Close

Avanti Salon Pop-Up Opens in Boston

December 15, 2017 | 8:48 AM
Photo By Angela M. Spagna/ A&R Creative Photography

On November 8, 2017, Avanti Salon celebrated the grand opening of its temporary location, a pop-up Blow Dry + Treatment space on Newbury Street along the Charles River in Boston.

Featuring blowouts, and transformative treatments, Avanti’s pop-up location delivers a new kind of salon experience. Both posh and convenient, Avanti fits in perfectly along Newbury Street – and the highly visible pop-up shop is quickly bringing notoriety to the salon’s long-term, second story location.

 “It’s very difficult to get on the first floor of Newbury Street,” says Stephen Alex Lacobacci, owner of Avanti. “The rent is astronomical! The space beneath our salon has long been vacant, so we worked out a short-term deal to create a holiday-hair pop-up.”

In fact, the value of the temporary location may lie not only in its novelty, but instead, in its ability to market the more permanent brick and mortar location. “We’ve gotten a lot of local press. It’s great to see one of the ‘little guys’ next to nationally and internationally acclaimed storefronts," says Lacobacci.

Eventually, Lacobacci would like to take his pop-up concept on the road. “The location has offered us great advertising, and great exposure. If I took Avanti on the road, I imagine that it would be great advertising. I’d rather spend $10,000 on a pop-up location, than advertise in other places in a more conventional way.”   

Visit avantisalonboston.com.

More from News

News
News

ColorProof Hosts a Beach Cleanup to Celebrate One Year of Incorporating Ocean Plastics as Part of its Packaging

January 17, 2019

To celebrate one year of incorporating ocean-plastics as part of its packaging, ColorProof Color Care Authority hosted a beach cleanup to remove waste that could potentially enter our oceans. Headquartered in Southern California, the ColorProof team set off to their local shoreline equipped with garbage bags and trash pickers. In just a few hours, the team picked up more than 150 pounds of trash.

Expert Advice Sponsored by Salon Centric

You’re Ready to Raise Your Prices. Now What?

January 14, 2019

You worry that raising your prices might cause strain on your clients. They may even leave. But as a businessperson, you really can’t afford not to raise your prices. Here are some smart strategies on how to raise your prices right.

Load More