Fashion Week

NYFW: Rope Twist Style from ECRU

March 13, 2018 | 7:28 AM
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As the exclusive hair sponsor for Nolcha shows during NYFW Fall/Winter 2018, prestige hair and beauty brand, ECRU New York created a modern rope twist hairstyle to complement Virtuvius’s Fall/Winter 2018 Runway Collection at the iconic Mercedes-Benz Manhattan showroom on February 11, 2018.

Directed by ECRU New York’s Creative Director, Lisa Lobosco and Global Director of Education, Amanda Jenkins, the hair was positioned off the face in a twisted braid around the top of the head, which balanced the final look on the runway. The rope twist hair look was created using some of ECRU New York’s backstage heroes, including Styling Balm and Sunlight Finishing Spray MAX.

Intrinsically anchored in the world of fashion, ECRU New York continues to create exclusive hairstyles backstage for the runway every NYFW season.

ECRU New York products are available for purchase on and select salons in the U.S. and globally.  

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