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Rockin' In Memphis: Intercoiffure's 2018 Spring Atelier

Maggie Mulhern | May 15, 2018 | 7:44 AM
Van Council and Susan Dykstra at the 2018 Intercoiffure Spring Atelier.
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Steve Reiss the 2018 at the Intercoiffure Spring Atelier.
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Mary Brunetti, Adam Broderick, Lois Christie and Frank Gambuzza chat about training and maintaining staff.
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The BASH to celebrate the "Lashionshow" sponsored by Revitalash.
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Leanne Marshall and Frank Gambuzza having fun on stage at the 2018 Intercoiffure Spring Atelier.
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A spectacular look from the Hairdreams presentation on the mainstage at the 2018 Intercoiffure Spring Atelier.
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“If I heard it once, I heard it dozens of times - Memphis was the best Spring Best Atelier I’ve ever been to.” Those words, uttered by Intercoiffure America/Canada (ICA) President Frank Gambuzza, were echoed throughout the halls at the Guest House at Graceland in Memphis, Tennessee, where the 2018 Spring Atelier was held. Gambuzza was just one of the 512 salon pros in attendance were there at the largest spring atelier in the history of ICA.

There were multiple highlights at the two-day workshop where 15 new members and one new school partner were sworn in. Sure, there was the fun stuff like the L’Anza sponsored tour of the Stax Museum, a “bash” and “Lashionshow” sponsored by Revitalash, a performance by a gospel choir, a stand-up routine by comedienne Leanne Morgan and personal tours of Graceland; but it was the business and technical information offered that made this atelier one for the books. 

HIGHIGHTS:

-Mary Brunetti as a talk show host interviewing Frank Gambuzza Adam Broderick and Lois Christie about training and maintaining staff (sponsored by Salon Tech.)

-A presentation about Beauty Changes Lives with a call to action from Lynelle Lynch, Fred Collins, Trevor Attenborough and Robert Passage.

-A high style presentation from Erin Hayden and the Hairdreams Artistic Team.

-Staney Wilson, Esq. on “Avoiding a Bad Legal Day in the Salon Busness.”

-Hallerin Hilton Hill on “Joy 101: How to “Revolutionize Your Life and Business” by bringing happiness in to your life and business.

-ICA Nouveau Top Ten as Perry Monge, ICA Nouveau Director, ICA, introduces the finalists of the Nouveau competition, as the winners, Kenzie Cross and Dex Carter of Salon Visage, Knoxville, TN., were crowned.

-A conversation with Trevor Attenborough and Daniel Kaner about the new relationship between Goldwell and Oribe.

-A presentation about “Dynamic Services” from L’Oreal Professionnel artists Drew Schaefering and Laura Gibson.

- Van Council and Susan Dykstra of the Van Michael Salons on how-to “Get Rich or Die Tryin’” received a standing ovation for their tips on creating a successful salon environment for everyone involved.

-Jessi Marshall of the Professional Beauty Association (PBA) presented on “Deconstructing NAHA.’

-Scott Missad and MODERN Publisher Steve Reiss on “Retail Realities” – learning from recent research about perceptions and behaviors of your clients and stylists.

-Hands-on classes including cut (Innovative Cutting) and color (The Deconstruction of Color.) 

In a room adjacent to the theater, 19 brands participated with vendor tables and presentations that included product knowledge, demonstrations and gifting.  

“The mix of presenters hit the Hot Topics of the industry one after another made this a particularly special atelier,” says Gambuzza. “It was an intellectual snapshot, with solutions to guide North America’s market leading salons into the next phase of our ever-changing business. Intercoiffure America/Canada continues to raise the bar for the betterment of the beauty business, with the collection of the Industry’s best minds."

Upcoming Ateliers include: 2018 FALL: NYC, New York Hilton Midtown, October 27-29, 2018; 2019 SPRING: Las Vegas, Caesar's Palace, April 6-8, 2019. 

For more information about membership, go to www.intercoiffure.com

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