Industry News

ECRU New York Curl Perfect Ultra Hydrating Masque

January 11, 2019 | 11:21 AM
Ultra Hydrating Masque by ECRU New York

The Ultra Hydrating Masque by ECRU New York is a moisturizing masque treatment, specifically for curly and wavy hair types, that delivers vital nutrients to hydrate and repair curly hair while maintaining natural curl formation.

Ultra Hydrating Masque is free of parabens, silicone, sulfates and is color safe. It is specially formulated to “treat and perform,” as seen throughout ECRU New York collections and includes key ingredients:

Marula Oil: Contains a cocktail of antioxidants, including vitamin C and vitamin E and is rich in essential fatty acids, providing exceptional anti-aging benefits, maintaining healthy hair, and shielding against environmental damage and dehydration. Recognized as the “non-oily oil,” its super fine, lightweight texture does not weigh the hair down.

Sunflower Oil: Rich in Omega 9 to provide deep moisturizing benefits and eliminate frizz.

Curl Enhancing Complex: Proprietary botanical blend of Avocado Oil, Kalahari Melon Seed Oil, Mango Butter and Sugar Cane Extract gives curls structure and activates curl memory, while providing curl definition.

This product is available now at

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