Alison Alhamed

Editor in Chief, MODERN SALON

As Editor in Chief, Alison Alhamed shapes the content and voice for MODERN SALON's social media platforms, digital channels and monthly print magazine. Alison collaborates closely with salon professionals, social influencers, brands and industry personalities to connect them with our community of readers and followers. As a beauty editor, public speaker and licensed cosmetologist, Alison was named one of Folio magazine's 13 Under 30 emerging leaders in publishing. She regularly judges industry competitions; presents on how to build a following on social media; collaborates with brands on photoshoots, marketing and advertising campaigns; and is passionate about the professional salon industry.

Alison Alhamed wrote

New York Fashion Week: A Whirlwind of Action!

by Alison Alhamed

Hey everyone! As I write this, I am one mile away from one of the COOLEST places to be—the Mecca of fashion—New York’s Mercedes Benz Fashion Week! Today has been such a whirlwind of action as it’s my very first Fashion Week, and I must say, all of my expectations have been surpassed.

MODERN SALON TV: How-To Create Natural-Looking Texture With an Iron

by Alison Alhamed

Natasha Sunshine-Antonioni, Pureology Colour Ambassador, is the owner and founder of Byu-Ti Salon, the hair boutique in Santa Monica, California. A celebrity stylist, Sunshine-Antonioni has run her fingers through some of Hollywood’s most notable manes, including that of Ivanka Trump, Molly Sims and Eva Herzigova. In the latest episode of MODERN SALON TV, she demonstrates how she created natural-looking texture using a curling iron, in her exclusive MODERN shoot that was featured in the August issue.

Farouk's Fiesta: The Event Gets Better and Better!

by Alison Alhamed

Yesterday, close to 5,000 got to experience exceptional stage presentations from Farouk Systems' Team Europe and Team South America--this morning in Cancun kicked off with Team Middle East, Team South Korea (oh.my.god.so.awesome!) and Team Australia (seriously? They had motorcycles! Check out the below video). It was an unbelievably exciting morning!

Day Two: Farouk's Fiesta!

by Alison Alhamed

The fiesta has officially begun! It’s day two of Farouk Systems’ 17th International Sales & Buying Conference in Cancun, Mexico, and it’s been a whirlwind of action since our planes touched ground.

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