Elizabeth Jakaitis

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Assistant Editor

Elizabeth Jakaitis is MODERN SALON and SALON TODAY's assistant editor, responsible for coverage of beauty news, products and trends. She is managing editor of MODERN’s TEXTURE! supplement, focusing on curly hair, and of the SOLO ARTIST program for independent stylists. Through reporting, social media engagement and involvement at industry events, Elizabeth tracks the pulse of trends and business practices that are shaping the world of professional beauty.

Elizabeth Jakaitis wrote

Wellness

Stevie Nicks Blonde Color How-To by Rusk

by Elizabeth Jakaitis

Rusk global artistic director Gerard Caruso created a dimensional blonde that pays tribute to that retro, bombshell look.“The Flashback Collection is a modernized nod to the trends of the ’60s and ’70s,” Caruso says. ...

Wellness

L’Oréal Color How-To: Icy Blonde

by Elizabeth Jakaitis

Jason Backe, L’Oréal Professionnel artist and co-owner of Ted Gibson salons, assures that for summer, cool tones are where it’s at for blondes.“If you are a blonde right now, it’s super hot to be super cool!” Backe ...

Wellness

Aveda Color How-To: White Jasmine Blonde

by Elizabeth Jakaitis

Blonde means different things to different people. Creating the perfect blonde is about envisioning the guest’s desired tone and using haircolor to achieve beautiful results. For this White Jasmine look, Ian Michael Black, Aveda global ...

Wellness

Patthairn Color Technique How-To

by Elizabeth Jakaitis

Inspired by Italian ultra-modern textile prints with floral and geometric patterns, The Patthairn Collection by Ginger Boyle, owner and master stylist at Planet Salon, celebrates a woman’s uniqueness via creating stunning yet elegant and ...

Wellness

Van Tibolli Color How-To: Warm and Cool Reds

by Elizabeth Jakaitis

Misha Belfer, International creative director for Van Tibolli Corp., created a warm/cool mix for a stunning effect.“When clients who have darker natural levels want vibrant reds, keep the base color close to natural and you’ll ...

Wellness

Sebastian Single-Process Dimensional Red How-To

by Elizabeth Jakaitis

Shay Dempsey, Sebastian Professional global art director, created a single-process, yet dimensional red.“I wanted to create something bold with an interesting shape on one-length hair, exposing open spaces and creating volume to give the ...

Wellness

Clairol Rockin’ Red Color How-To

by Elizabeth Jakaitis

Rockin’ Red by Kiyah Wright, Clairol Professional celebrity colorist and stylist, is an intense red color technique that is vivid and shiny. It uses different “flare” shades to brighten up the root area, while refreshing the ...

Wellness

Zotos How-To: Transition from Single-Process to Dimensional Brunette

by Elizabeth Jakaitis

This technique by Mike Petrizzi, artistic director for Zotos AGEbeautiful, is designed for that single-process client who suddenly wants a full head of dimensional work. An effective, time-conscious and artistic approach, it will give her the ...

Wellness

Joico How-To: Freeform Lightening for Sunkissed Ends

by Elizabeth Jakaitis

Joico Celebrity Colorist Denis de Souza created this seamless look that is replacing ombre by combining high-lift highlights with freeform lightening on the ends.FORMULA AND APPLICATIONNatural level 4Formula 1: UHLMA (Ultra High Lift Matte Ash) ...

Wellness

Vintage Bourbon Brunette by Keune

by Elizabeth Jakaitis

This color from the Keune Trend Collection, Tactile Rituals, has a slightly vintage feel. It was created by Keune Haircosmetics, North America, Colorist George Alderete, and inspired by an appreciation for craftsmanship, passion and skill, and ...

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Elizabeth Jakaitis

Elizabeth Jakaitis wrote