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Elizabeth Jakaitis

Elizabeth Jakaitis

Assistant Editor

Elizabeth Jakaitis is MODERN SALON and SALON TODAY's assistant editor, responsible for coverage of beauty news, products and trends. She is managing editor of MODERN’s TEXTURE! supplement, focusing on curly hair, and of the SOLO ARTIST program for independent stylists. Through reporting, social media engagement and involvement at industry events, Elizabeth tracks the pulse of trends and business practices that are shaping the world of professional beauty.

Elizabeth Jakaitis wrote

Wahl Hot Lather Machine

Wahl Hot Lather Machine

Wahl Clipper Corporation

Wahl announces the release of its Hot Lather Machine, an attractive, updated and efficient appliance for barbers or stylists who want to offer hot lather services for their clients.The new machine is part of the Wahl '19 line, which focuses ...

Hotheads Ultimate Extensions

Hotheads Ultimate Extensions

Hotheads Hair Extensions

Hotheads Ultimate Extensions are a new design, which virtually disappear into the hair, offering an even more natural blend. This design blends into the hairline, appearing to be growing directly from the root. Ultimates are perfect for elite ...

How-To: Mermaid-Inspired Purple

How-To: Mermaid-Inspired Purple

by Elizabeth Jakaitis

Surprise “purple mermaid hair” was the birthday present one client received from Jen Puebla Alfaro (@ChromaCrowns), a booth renter out of Serenity Salon in Mission Viejo, CaliforniaThe client had a previous ombre that went from a ...

The ABCs of Alphabet Creams

The ABCs of Alphabet Creams

by Elizabeth Jakaitis

It’s easy to get lost in the sea of alphabet creams that have flooded the beauty market in the last few years. BB, CC, and now DD creams can be found at every makeup counter – but what do these creams actually do?“BB, CC, or ...

Matrix Introduces Biolage Cleansing Conditioners

Matrix Introduces Biolage Cleansing Conditioners

Matrix

Matrix introduces an alternative to traditional haircare: soap-free cleansers that will cleanse hair without depleting its natural emollients and oils. Biolage Cleansing Conditioners are low lathering, fast rinsing and lift impurities gently and ...

GrandeFACE Lift Finishing Serum

GrandeFACE Lift Finishing Serum

Grande Cosmetics

GrandeFACE Lift is a finishing serum that smoothes wrinkles, lifts lids and diminishes bagginess and dark circles. It reduces the appearance of crow’s feet and minimizes pores, giving skin a younger appearance. Apply under makeup or use ...

Keratherapy Dry Shampoo

Keratherapy Dry Shampoo

Keratherapy

Keratherapy’s new Dry Shampoo is a mid-day pick-me-up that texturizes, refreshes and revitalizes hair without having to wash. Excess oil and residue are absorbed at the roots to restore body and fullness without weighing hair down. It ...

Hot Tools Turbo Ionic Dryer

Hot Tools Turbo Ionic Dryer

Hot Tools

Hot Tools presents their latest dryer, the Tourmaline Tools 2000 Turbo Ionic Dryer. By transforming heat into a nourishing flow of far-infrared energy, this Turbo Ionic Dryer turns a standard styling session into a hydrating spa treatment. ...

Hot Tools Extra-Long Barrel Curling Irons

Hot Tools Extra-Long Barrel Curling Irons

Hot Tools

Hot Tools presents Extra-Long Barrel Curling Irons with styling barrels 2 inches longer than standard barrel curling irons, allowing all hair lengths to be styled faster. The irons incorporate a new patent pending rotating cool tip for ...

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