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Improve Your Client's Hair Strength and Elasticity

by Lauren Salapatek

There are 27 different types of naturally occurring collagen in the body. As the hair is part of our body, the loss of collagen is mostly a factor of aging. Once we pass our late 20's our bodies have less collagen. Hair exposed to the natural elements as well as chemical treatments like coloring, bleaching and straightening always could use something to bring it back to life. When I was at America's Beauty Show, one of the product lines I tried out was Rejuvenol. Their Pure Collagen Treatment System left my hair feeling great all day, and even all week long.

ABS...What a Great Show!

by Maggie Mulhern

Many wonderful things took place at ABS, but Maggie Mulhern's interviews with salon celebrities was a highlight. Conversations with Kim Vo, Nick Arrojo, Beth Minardi, Anthony Mascolo, Ruth Roche, and special guest Dr. Gary Smotrich earned standing room only crowds at the Modern Salon Media booth.

Embracing Textured Hair at ABS

Embracing Textured Hair at ABS

by Lauren Salapatek

MODERN'S Texture! event featured eight panelists who offered information on trends, techniques and education for textured hair. All of the panelists agreed that women with textured hair should be proud and embrace their each and every curl! Laurel Nelson, MODERN's Editor; and Michelle Breyer, founder of NaturallyCurly.com, moderated the discussion and Q & A.

Show Floor Scenes

by Staff

If there is one “bad” thing about America’s Beauty Show, it’s that there is just so much to do and see, that I find myself hurrying like crazy around the floor to catch everything. I have a ways to go, but here is just a snapshot of some of the things going on.

America's Beauty Show: Day One + Hair Extensions!!

America's Beauty Show: Day One + Hair Extensions!!

by Alison Alhamed

OMG! You guys!! I got hair extensions!!! AHH!!! OK. I know what you're thinking. "Alison, you have long hair—why on Earth do you need hair extensions?!" Here's the thing: I never ever thought I could benefit from extensions, but honestly, my hair has never looked better! It's fuller, it's longer, it's just as shiny and it's fabulous!!

America's Beauty Show: It's Here!!!

by Alison Alhamed

Oh my gosh—it's FINALLY here! America's Beauty Show!!!! I'm all checked into my hotel, I just had a fabulous dinner with Maggie (Modern's Beauty and Fashion Director, duh!) and we're totally excited about all that's coming up in the next few days. Coolest things about ABS, in no particular order : )

Join Us at ABS

by Jan Hillenmeyer

This weekend (March 27-29) all of us at Modern Salon will be off to America’s Beauty Show. The iconic show is returning to McCormick Place in the heart of Chicago, bringing with it unparalleled opportunities to see the industry’s top talents, attend workshops, classrooms and special seminars, and shop up a storm.

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