8:00am - 7:00pm
9:30am - 9:50am
Welcome & Opening Remarks
Steve Reiss, Modern Salon / Salon Today
9:50am - 10:30am
Looking at the Salon Using the Data Lens
With data from the Salon Today 200 and Salon Today’s Beauty Pulse salon owner surveys, Stacey Soble paints the landscape on the current state of salon business in the professional beauty industry. Leveraging data from ZeeZor, Brian Perdue drills deeper and leverages information from hundreds of users across the country to reveal current averages on Key Performance Indicators.
Stacey Soble, Salon Today
Clayton Nedza, ZeeZor
How Does Your Salon Stack Up?
By examining the key data benchmarks on salon business, including Revenue Per Square Foot, Average Total Ticket, Services Per Service Ticket, Average Retail Ticket, Percent of Guests Purchasing Retail, New Client Retention and Repeat Client Retention, Brian and Stacey help salons discover exactly how their own businesses stack up. Together they identify both strengths and weaknesses and how that information should guide the rest of your journey at the two-day conference.
Clayton Nedza, ZeeZorStacey Soble, Salon Today
10:35am – 11:10am
Understanding Your Metrics—What They Mean and Why They Are Important
Legendary owner Van Council of Van Michael Salons, and Monty Howard, General Manager of Frank and Belinda Gambuzza’s Salon Visage, share the role of data in engaging their teams and driving their businesses.
Van Council, Van Michael Salons
Monty Howard, Salon Visage
11:15am – 11:45am
The 4 C’s - Clarity, Coach, Connect and Check
Robert Cromeans showcases how he uses numbers in his salon organization to manage the growth of each team member and reach new levels of success.
Robert Cromeans, Robert Cromeans Salons
11:45am – 12:45pm
12:50pm - 1:35pm
Ramping Up Retail
For many salons retail sales are the key to profitability, but motivating your team to sell isn’t always easy. In this powerful session, Allyson King walks you through the data points of retail success and gives you strategies for engaging your team.
Allyson King, Hair + Co. BKLYN and Beauty 360 Consulting Group
1:40pm - 2:25pm
Is it Time to Expand?
Here we grow again! As she prepares to open her third location, Laura Ortmann shares the measurements she uses to let you know when it’s time to scale up. Laura walks owners through lease negotiations and educates them on possible money-draining clauses.
Laura Ortmann, Ginger Bay Salons
2:30pm - 3:15pm
Don’t shy away. Jim Pacifico guides owners through how to interpret a Profit & Loss statement, then use the data as a business compass to drive your growth.
Jim Pacifico, World Class Salons and World Class Financial Services
3:15pm - 3:35pm
3:40pm - 4:20pm
Understanding and Motivating Different Personality Types
Diversity is what makes social interaction a fruitful source of information. Tim Golden walks attendees through data on different personality types, and teaches them how to best understand, motivate and manage them to drive retention and create a strong salon culture.
Tim Golden, MI Cubed
4:25pm - 5:10pm
Keynote Address - Leading from the Inside Out: Mining Your Internal Data
Get ready to dig deep. In a motivating presentation, Pastor Scott Mawdesley defines the characteristics of successful leaders and helps owners step up their leadership game by discovering where a wealth of information can be found; inside of you!
Scott Mawdesley, Write One Line
5:15pm - 6:00pm
ZeeZor Stylist Stage/ Salon Today’s Salon of the Year Recognition Program/Salon Today 200 Update
Honoring and recognizing the top ZeeZor stylists, showcasing some of Salon Today’s best designed salons and updates on the Salon Today 200
6:00pm - 7:30pm