HAIR+ 2016

It’s no secret that the beauty industry is as personally rewarding as it is lucrative, but with a high demand for the ever-growing segment of thinning hair, hair loss, extensions, wigs and treatments, we’re facing a vastly underserved market.

Make no mistake: If you are interested in this specific segment of the industry, there is an opportunity for you to keep the clients you have and see new faces in your chair—if you do it right.

HAIR+ is a guide to learning more about the hair loss, thinning, and hair-enhancement categories. Think of this as your entry point to the market. To really dive in, you’ll need to commit time, energy and a strong work ethic with ample advanced education.

As you’ll hear again and again from the voices of salon professionals who have already made their way into the HAIR+ segment—and as you’ve likely noticed yourself—more and more clients are having to manage thinning hair and hair loss earlier in their lives. Old age was once the culprit pointed to when problems arose, but it’s become apparent that diet, environmental factors and health all need to be looked at with more scrutiny when dealing with issues.

And beyond hair thinning and hair loss, every client can be viewed as an upgrade opportunity for hair enhancements. Wigs and extensions have become increasingly commonplace among celebrities and everyday clients alike as a way to add color, length and bold styles without cutting or coloring hair.

When it comes to thinning hair and hair loss, there are a lot of options available for your clients who need your expertise and might go elsewhere if you don’t provide it. Learn from fellow professionals who have found success in this category, and see what clients really want in our exclusive HAIR+ research.

To learn even more and start your advanced education on the subject, join us at the first HAIR+ Summit in Atlanta, Oct. 16-18, 2016. Visit for complete details.

Your value only increases as a stylist who can treat every client’s needs. Build your skills in the HAIR+ category, and you will keep the clients you have and find more comfortably sitting in your chair.

In This Issue


HAIR+ Editor's Note

Lauren Quick | August 17, 2016

HAIR+ Editor Lauren Quick talks really bad toupees as perceived by a beer commercial, super sneaky hair systems and what's in this issue of HAIR+.

Article Vinnie Ferrara styles with Nioxin

Winning at Losing

Anne Moratto | August 3, 2016

The approach to marketing and retailing products and services geared towards clients concerned about hair loss involves more listening and learning than showing and telling.

Article Karen Gordon, Owner, J. Gordon esigns in Chicago Board member, Cosmetologists Chicago

Trichology Analysis 101 by Karen Gordon

Dana Nasatir | August 3, 2016

Trichology, the branch of medical and cosmetic study and practice concerned with the hair and scalp, is a topic only briefly covered in cosmetology school Learn why it's important.

Article Brent Hardgrave, International artisan, Keune Haircosmetics, Educational and artistry ambassador, Aqua Hair Extensions | Owner, My Beauty Butler

Brent Hardgrave's Extensions Biz

Dana Nasatir | August 19, 2016

To meet Brent and learn more about the HAIR+ category, join us at the HAIR+ Summit, Oct. 16-17 in Atlanta. Details and registration here: stylist Brent Hardgrave looks at this market as untapped. When ...

Article Sheila Wilson, Owner of Master Design & Wellness Studio in Memphis, TN. First vice president of Intercoiffure America/Canada

Focusing on Hair Loss Prevention

Dana Nasatir | August 5, 2016

Sheila Wilson, owner of Master Design and Wellness Studio in Memphis, Tennessee, and ?rst vice president of Intercoiffure America/Canada, has always been intrigued by the science behind hair loss.About ?ve years ago, when she began to see more ...

Article Susan Kettering, Executive director, American Hairloss Council (AHLC)

Hair Replenishment: Specializing in Hair Replacement

Dana Nasatir | August 3, 2016

To meet Susan and learn more about the HAIR+ category, join us at the HAIR+ Summit, Oct. 16-17 in Atlanta. Details and registration here: Kettering, executive director of the American Hairloss Council (AHLC) ...

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