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Topic: pravana

HOW-TO: VIVIDS Cotton Candy Hair Color Formula

Lauren Salapatek | September 12, 2017

Blowing up on social media right now is the new color craze by PRAVANA—it's heat reactive hair color! VIVIDS MOOD COLOR is a heat-activated temporary hair color that transforms hair—just add heat and watch the transition happen instantly, then change back when it cools! Overlay VIVIDS MOOD COLOR at the end of your creative color services for an intensified look, or over natural hair colors for a fun transitional experience.

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