Pravana

Pastel Melt - DELICIOUS!

Melody and Michael Lowenstein of Ross Michaels Salon, the PRAVANA Collective hair artists behind the holographic hair movement, drew inspiration from the ever-popular Valentine’s Day sweet to create this seriously beautiful Candy Hearts-inspired look! Formula here.

Read more

Modern Memo Exclusive: An Interview with Stefan Mund, Regional Head of Henkel Beauty Care Hair Professional-North America

Mund has oversight of a large portfolio of brands that now includes Schwarzkopf Professional, Sexy Hair, Kenra Professional, Alterna, Pravana, and Joico.

Personal Style: Presley Poe Creates Poe-try with Haircolor

Learn more about secret obsessions and superpowers from Pravana's Color Collective Head Colorist.

Slideshow: ISSE 2018 in Long Beach, Onstage, in the Classroom, on the Show Floor

There is opportunity everywhere for learning, inspiration and connection at the International Salon and Spa Expo in Long Beach.

See Ultra Violet, Pantone's 2018 Color of the Year, in Hair Color

Pantone announced its 2018 Color of the Year will be Ultra Violet: a vibrant purple hue that's been popular for hair color enthusiasts for a few years now.

Memo Interview: New General Manager of Pravana, Michelle Chandler

“I’ve spent a third of my life with Pravana,” Chandler says. “I’ve grown up here, gotten married, and had two kids during my time with Pravana. I have a very special relationship with this brand. I bleed Pravana purple.”

Creating Rich, Radiant Metallics with Presley Poe

This get-rich-quick scheme involves the metallic shine of Pravana ColorLush and a terrific hair how-to from colorist Presley Poe.

MAKEOVER: Time For A Fresh Red Bob

Amber Mahaffey (@coloroutsidethelineshs) of Color Outside The Lines Hair Studio, Surfside Beach, SC, continues to WOW us with her lovely makeovers. Here she shares the details for this dimensional, fresh bob

Pravana Promotion Gives Back to Beauty Changes Lives Foundation

PRAVANA is donating a portion of its sales from its best-selling NEVO Intense Therapy Leave-In Treatment to the Beauty Changes Lives Foundation. PRAVANA’s generosity translates into $17,000 raised to support the Foundation.

Henkel Appoints Michelle Chandler as General Manager of PRAVANA

Henkel announced that Michelle Chandler will succeed President and Founder Steve Goddard as the new General Manager of PRAVANA .