root shadow

TRANSFORMATION: Nice Blonde To Rooty Icy Melt

Cyrell Cook  (@hair_by_love) of Mane Trendz Salon, Austin, TX,  shares that "This client had a terrible last experience at the salon leaving her with a sensitive scalp and a 3-4 inch level 7-8 yellow band that was extremely ...

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Watch the Wow: 4 Demos of ColorWow Root Cover Up

Color Wow Root Cover Up covers greys and revitalizes highlights between full color services. It works on blonde, platinum, light and dark brown hair.  A salon professional can offer this as an upsell service or as a quick fix when a guest ...

Pretty Root Shadow/Silver Melt For The Client With A Sensitive Scalp

Joseph Cuozzo  (@joseph_cuozzo) and Tonya Cuozzo (@tonyacuozzo), Master Color experts with Wella Professional and Owners of  “Cuozzo Studio for Hair” Madison, NJ, and Oranjestad, Aruba, tagged (and wowed) us ...

THE JOURNEY: Classic Blonde to Pink Root Shadow to Metallic

Megan Rafidi (@meganrafidi), owner of The Megan Rafidi Studio, Cornelius, NC,  says: "This client is actually a long time friend and coworker. She started out as my assistant and grew enough to become her own suite owner where I own my ...

FORMULA: Rooty Icy, Lavender

Brittnie Garcia (@makeupbyfrances) of CA Looks, Visalia, CA, invited us to regram this amazing color on our Instagram page and YOU responded! Within 5 days you "loved" it almost 12,000 times and many of the more than 400 comments asked ...

Shelf Life: Trending Products in 2015

Problem-solving was the name of the game in 2015. This year’s product-related headlines ensured clients looked their best long after leaving the salon.

Color Wow: Technology Based Solutions

Who We AreConceived by Gail Federici, CEO of Federici Brands, and formulated by cosmetic chemist Dr. Joe Cincotta, Color Wow offers a complete range of technologies that resolve problems associated with color-treated hair. For the 75 percent of ...

HOW TO: Create Volume From The Root

Famed hairdesigner artist Giannandrea shares how to create volume at the root. The artist, using Macadamia Professional, offers his tips and tricks in this short video, the same tips and tricks he has used to create volume and root lift on all ...

How to Make Root Touch-Up Products a Business Builder

Touch-up powders and sprays have taken the industry by storm—but how can you make these miracle products a business builder and keep color clients in your chair every six weeks? If you keep an ear to ...

Oribe Launches Airbrush Root Touch-Up Spray

RetouchedHelp keep your color clients looking their best even when they stretch appointments with Oribe’s Airbrush Root Touch-Up Spray.  It instantly covers regrowth or can revive highlights between ...