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Goldwell

Babylights, Toning and Extensions To The Rescue

Get the details for this makeover, a result of babylights, toning and extensions.

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Mindset: Tips from Tech Leaders on Leveraging Technology to Attract and Engage Clients

We invited the sponsors of this technology issue to answer: How can salons and stylists leverage the latest technology to attract new clients and continuously engage existing ones?

Goldwell's 2017 Color Zoom Semi-Finalists (U.S.) Announced!!!

See who made the cut!  Just announced - Goldwell's 2017 Color Zoom Finalists from the United States were just announced.

Want To Win A Competition? Learn From The Judges

What does it take to win a hair competition? Larisa Love, Kien Hoang, Sandra Humphries, Andrea DeLeon and MODERN's Maggie Mulhern just spent the better part of today judging Goldwell's Color Zoom Challenge and have the inside scoop. Get their tips on winning a competition.

The Subtropic Design

Get the details for this fire-y refresh from Goldwell National Artist, Nick Pagano.

5 Tips To Winning a Hair Photo Competition

Award-winner Daniel Rubin (2016 Goldwell's Color Zoom Challenge) shares his top five tips to winning a hair photo competition.

Daniel Rubin For the Win!

Learn the dramatic story of why Daniel Rubin decided to become a hairdresser and how he persevered to win Goldwell's Color Zoom Challenge.

Lady in Red: Copper Color Formula from Goldwell

Rich Goldwell copper hues collide with flashes of golden amber and violet accents for a dynamic color story.

Goldwell Names Daniel Martin New Styling Ambassador

Goldwell announces editorial hairstylist  Daniel Martin  as the brand’s new Global Styling Ambassador.

CONVERSION: From Warm to Cool

"This client came in with very brassy, yellow and orange tones throughout her hair," says Austin Senior . "She was all levels 8 and 9 with about 5 inches of her natural level 7 regrowth. Her goal was a very cool platinum blonde with no silver and a shadow root slightly darker/cooler than her natural level." Here Senior shares the details for this makeover.