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Silver Fox Formula

Hilary Ballard (@hilaryballardhair), a colorist at Denham & Co in downtown Pittsburgh, created a gorgeous silver fox using Aveda.FORMULA50 g ON, 50g Ash, 1.5g 1N FSP, 50g liquid, 59g creme. STEPSApplied toner to wet hair, sprayed with ...

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THE FIX: Correcting A Box Blonde Botch Job

Marcus Byerly (@MarcusByerly),  a free-lance artist from Knoxville, Tennessee, has done it again. "This client came to me to fix a mistake she made by coloring it herself with box color," says Byerly. "She said her natural ...

A Journey to a Beautiful Blonde

Often the most labor-intensive makeovers result in haircolor that looks like it was meant to me---"born this way" is the phrase that comes to mind.  This four-hour transformation blonde was created by Stephanie Garcia ...

Aveda is Packaging With Plastic Derived From Plants

Aveda has long led the beauty industry in achieving greater levels of PCR content in packaging by using 100% post-consumer recycled (PCR) material. When it is not possible to use 100% PCR, Aveda has started to combine PCR with bioplastic to use ...

Aveda's Dry Remedy Daily Moisturizing Oil

Buriti oil is a richly moisturizing ingredient harvested from the fruit of the Moriche Palm - aka "Tree of Life" - which flourishes in Brazil's wettest areas. Organic Buriti oil is hydrating and the key ingredient in Aveda's ...

Texture How-to: Aveda's Curls in Bloom Hairstyle

Learn the styling technique behind this round, soft textured look from Aveda’s Rare Bloom Collection, featuring the Dry Remedy system with certified organic Buriti Oil.Inspired by the shape of sunflowers, Tippi Shorter, Aveda Artistic ...

Going Gray-ish with Aveda

Steph at The Establishment WI, an Aveda Salon in Milwaukee, WI (@establishmentwi), gave her client a 'grayish tone.'"We pre-bleached and then I toned with 60g ASH + 60g liquid + 3g It BGR in DEEP ...

The Science of Scent: Why Product Fragrance Matters

Our sense of smell is linked more closely to memory than any other of the five senses—in many cases evoking emotional associations; so for haircare manufacturers, appealing to clients’ sense is of utmost importance.You know what ...

TRANSFORMATION: Lighter, Brighter, Beautiful

Rosvelt Ranses (@rosvelt) of La Bella Salon, Miami, Florida, has a beautiful Instagram feed filled with amazing transformations and inspirational finishes. This client deserved a place on his page! She had virgin 4/5 level hair (no grays) ...

Aveda Color How-To: White Jasmine Blonde

Blonde means different things to different people. Creating the perfect blonde is about envisioning the guest’s desired tone and using haircolor to achieve beautiful results. For this White Jasmine look, Ian Michael Black, Aveda global ...