Aveda

FORMULA: Creating The Perfect Blonde

Rosvelt Ranses (@rosvelt) of La Bella Salon, Miami, Florida, has a beautiful Instagram page filled with amazing transformations and inspirational finishes, particularly in the blonde family. MODERN has featured him before, but the great ...

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COLOR CORRECTION: From Grown Out Blonde To Dimensional Pale Wheat

Rosvelt Ranses (@rosvelt) of La Bella Salon, Miami, Florida, has a beautiful Instagram page filled with amazing transformations and inspirational finishes, particularly in the blonde family. MODERN can’t get enough. This color correction ...

5 Tips for a Dramatic Color Change - Going from Brunette to Blonde

Right now it's apparent; blondes are all the rage on  the runways, red carpets, magazines and trendsetter's social media feeds."From delicious honey 'dos to straight-up platinum, there is a blonde for everyone," says ...

Los Angeles Sunset by Jenn Sarchet

This beautiful color by Jenn Sarchet at The Establishment LA blends peach and pink into what Sarchet calls---most appropriately--"Los Angeles Sunset." She shares her Aveda formula and steps:Prep: Pre-lightened with Aveda's ...

MINDBODY Partners with Jon Reyman Pro to Support Salon Professionals

MINDBODY, a leading provider of SaaS software to the wellness industry and creator of the MINDBODY Connect consumer app, has partnered with Jon Reyman Pro to provide enhanced benefits and incentives to their respective client networks. Jon ...

Made Up in Marsala

Redefine your client’s look with Pantone’s 2015 Color of the Year. Deliciously warm and universally appealing, marsala is the must-have hue of 2015. Much like the Sicilian cooking wine that gives marsala its name, ...

Getting The Red Right: Kate Bosworth For "Still Alice"

Still Alice is a magical movie and the buzz is about Julianne Moore's performance AND Kate Bosworth's haircolor. David Adams and the team at redCHOCOLATE were tasked with transforming Bosworth, who played the role of Julianne ...

The Institute of Beauty and Wellness Opens Aveda Institute Madison

The Institute of Beauty and Wellness (IBW) purchased the Aveda Institute Madison on Monday, February 16, 2015. The facility, formally known as Aveda Institute VICI, will continue the current Aveda full-time Cosmetology program and ...

HOW-TO: Elongated Curls and Nomadic Texture at Naadam Fall/Winter 2015

Aveda and the Naadam Fall/Winter show partnered together to create styles that projected the strength of the modern nomad. Naadam, who responsibliy sources and produces knitwear with the intent to preserve and extend the values of nomadic livng, ...

NYFW How-To: Aveda Wavy Chic at Novis F/W15

Matisse's Cut-Outs series was the focus for designer Jordana Warmflash's Novis fall/winter 2015 collection, and Aveda guest artist Frank Rizzieri took that inspiration to create a city-chic woman at the museum."This is the ...