Goldwell

FORMULA: Balayage and Toning For The Perfect Blonde

Renee Spinale (@___thedollhouse) of Wakefield, Mass, sent in this gorgeous pix which is made so much more magical with proper toning. Her guest arrived with level 6 all over and some outgrown foils which had lifted to a brassy level 9. To ...

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Modern Reports: ColorFest 2016 at America's Beauty Show

MODERN teamed up with America’s Beauty Show to bring ticket-holding attendees ColorFest 2016 on Monday, March 14, in the main ballroom just off the show floor. Colorists and salon owners got exclusive access to the latest color trends, ...

Building To Platinum

Brandon Pate (@brandonandhair), Cortello Salon, Jacksonville Beach, Florida,  says this "guest started as a color correction one year ago and has been balayaged three times with lowlights and some highlights, mostly just around the ...

HOW-TO: Recharge Fine and Limp Hair Using Goldwell's Kerasilk Repower Line

What's one of the number one concerns of clients with fine and limp hair? They want more volume!Mark Leeson,  Goldwell brand ambassador and winner of the 2014 British Hairdresser of the Year title at the British Hairdressing Awards, ...

Rich But Low Maintenance For A Mom-To-Be

"This mommy-to-be came in with a grown out balayage and wanted something less maintenance and richer with color," says Claudia Cruz (@_claudiacruz_) of Marlene Weber Day Spa, Poughkeepsie, NY. "She had a natural level 5 on about ...

COLOR CORRECTION: Botched Merlot To Chocolate Dimension

Amanda LoCastro (@HairByAmanduhh), a Master Colorist/ Stylist at DiRosa Haircare, Franklin Square, NY, is passionate about corrective color, balayage, "and just hair in general!"Here she shares the details for this beautiful color ...

Don't Forget to Watch the Premiere of Global Beauty Masters Thursday, March 17!

The world’s toughest hair, makeup and nail art competition – “Global Beauty Masters” – premieres its second season, hosted by Nicole Murphy, Thursday, March 17, 2016 at 6 p.m. EST/PST, 5 p.m. CST/MST on TLC. Stars, ...

TRANSFORMATION: Kind Of Virgin To Dimensional Fun

Carli Ambrose (@lowlightsandleopard), a Goldwell Artist based at Jonathan Williams Salon and Spa, Provincetown MA, says "Between Goldwell's ColorZoom and recently becoming a member of the Unicorn Tribe, I am blessed to be inspired ...

MODERN REPORTS: Goldwell Debuts Kerasilk, Four Salon Treatments

THE EVENT: GOLDWELL makes it debut in the luxury hair care category with Kerasilk, four salon treatments with corresponding home care products.THE DETAILS: The Goldwell Academy in NYC was the setting for the introduction of the line, shown on ...

BALAYAGE! How to Choose the Perfect Board

Is the board you use for balayage important? It's VITAL, according to Eva Scrivo, owner of the Eva Scrivo Salons (NYC), founder of the Eva Scrivo Academy, and Balayage Princess! It's all about size, texture, length, width, and the ...