Pravana

Henkel Beauty Care Hair Professional Supports Professional Beauty Association’s COVID-19 Relief Fund

Henkel North America’s Beauty Care Hair Professional will donate $200,000 to The Professional Beauty Association (PBA) to support the PBA COVID-19 Relief Fund, designed to help support licensed beauty professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak.

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Henkel Launches Global Solidarity Program for COVID-19 Support

Henkel, the parent company of Sexy Hair, Pravana, Joico, Schwarzkopf Professional, Guy Tang #Mydentity, Alterna and Kenra, launched comprehensive global solidarity program to support affected communities, employees and customers.

Con-Textural Collection by Sarajane Maples

Fabric-like textures dress up romantic waves and sleek styles.

Looking For A BIG Change

"I had the pleasure of meeting this client for the first time after she was inspired by a similar look I did on another client," says Ashlie Marmo (@ashytones). "It has been quite a few years that anything had been done to her hair so she was looking for a BIG change."

Before and After Gallery: Pravana's New ChromaSilk Express Tones After Dark

With the launch of Pravana’s Express Tones After Dark, colorists can achieve long-lasting, rich deposits with high shine in 5-15 minutes at the bowl.

Flame Proof: From Inspiration to Red-Orange Reality

Some tips on pricing, maintenance, and then the process for this "girl on fire" finish.

WATCH This Genius Hack for Removing Bulk, Fast

And spy some examples of great cuts and color by this uber-talented artist.

A Little Pinot Noir Perhaps?

This client was looking for a dimensional, rooty red violet for her birthday. Challenge accepted, and mission accomplished by one of MODERN'S favorite colorists.

Keeping Colors Bright and Beautiful, New Pravana Color Enhancers

If you've taken the time to create it, help your client maintain it.

From Uh-Oh to Hot Pink Flamingo

This client wanted a new look after having her second child. Her hair was in need of a change and she got one a big one after some fancy hair color and extensions.

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