Goldwell

COLOR CORRECTION: Asked and Received

"My client came to me with all over box dye she had been doing on herself for years," says Kovia Free (@Hairbykovia) an artist at Habit Salon, Gilbert, Arizona. "She asked for dimension and a  brighter blonde with cool ...

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THE RESULTS: Red by Choice

Did you guess the right one?MODERN posted the first photo asking YOU to guess which one was NOT natural. Oddly many of you guessed #4! As mentioned in the originally story, these are all members of the same "family." Here are the ...

How-To: Monarch Butterfly-Inspired Rooty Ombre

More and more clients are popping up who want natural-looking color with a little oomph and low maintenance. For Kyle Locklin, stylist at Aurelio Salon in Howell and Toms River, NJ, nature served as inspiration." was level 6 with level 7 ...

Red By Choice

These 5 redheads are all members of the same family (nieces, cousins, that kind of thing).  All but one has been blessed with this natural shade. Can you guess which one?The NOT natural red head (what we call "Red By Choice") went ...

2 Tips for Perfect Color Results

Color Master John Simpson has generated a lot of buzz with MODERN's May 2015 cover, a beautiful, shiny, vibrant and saturated red that has all the luster and coverage every colorist wants to offer to his or her client. In these two very ...

Goldwell Announces Jay Mahmood as Global Artistic Ambassador for Haircutting

Goldwell is proud to announce the appointment of Jay Mahmood as Global Artistic Ambassador for Haircutting. In this new position, Jay will be responsible for the creation and development of haircutting collections and education for Goldwell ...

Smooth, Shiny and NO RED

This client was OVER red and REALLY wanted silky hair. Mary Ott (@maryhannah65), a freelance artist working in Bethlehem, Pennsylvania, came to the rescue. "Tiffany is a new client that wanted 'no more red' and something to smooth ...

Molten Metal Color How-To by Goldwell

Goldwell Artist Team Member Nick Pagano created a strong and feminine cut with unexpected pops of color that make the look striking.“This collection has a tomboy feeling inspired by the Goldwell 2015 Color Zoom Collection, Traditional ...

From Compromised To Tasteful Sombre

Amanda LoCastro (@HairByAmanduhh) of DiRosa Haircare, Franklin Square, NY, says, "hair is my passion and I truly love what I do!" A color specialist, LoCastro still cuts and styles as well. She had her hands full with this ...

Radiant Gray Coverage Using Goldwell's Elumenated Naturals

Covering gray while offering a fashion shade can be a challenge—but the new Goldwell Elumenated Naturals collection allows for this multi-tonal dimensional red with twists of warm and cool reflections. Oftentimes, covering gray while ...