Goldwell

Grey to Gorgeous Collection from Goldwell

Gray DayThe new Grey to Gorgeous collection from Goldwell is six new color looks to cover, enhance or blend natural grays.  The coverage formulas combine multi-layer color technology with oxidative dyes and highshine direct ...

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MONEY-MAKING HOW-TO: Low-Maintenance Haircolor for Pregnant Client

Daniel Rubin, color director at TRIO Salon in the Gold Coast neighborhood of Chicago and Goldwell North American guest artist, was given a challenge when his client asked for a change on her mostly virgin hair (she had some pre-existing ...

Fashion Color To FAB Color

Amanda Billardello of Glitz Salon, Rochester, Michigan loves "a nice color challenge and being able to finish it off with a sleek hair cut! The model in my pictures is actually one of my co workers who always let's me get a bit creative ...

Mission Makeover, the Beauty Segment

Have you been watching Mission Makeover? Now in its fourth season, the Lifetime makeover reality show is helping contestants renew their lives with the help of top health, wellness, and beauty industry experts. Did we mention beauty? Of ...

FORMULA: Frozen Blonde

Elise Melnick (@hairbyELM)  changes her root color and lets it fade out "so I can try new stuff," she says. "I keep it pastel so it fades out quickly." When we saw this selfie we had to know more. The full time ...

TRANSFORMATION: Going Pewter!

Alyssa Wiener (@lysseon) of STYLIN' Norwalk, CT, is meeting new clients the old fashioned way - FACEBOOK! "My lovely guest Naded came for a consult about 2 months ago in February after finding my professional facebook page ...

How-To: Sweet Blonde to Fierce Red

For educators trying to brainstorm ways to keep students engaged and involved in classes, I.d Salon Owner Lori Panarello recommends getting the pupils involved in the decision-making process and outcome of cut, color and style."Our model ...

How-To: Bubblegum Pink Haircolor

When a client says she wants to go pink, you go pink.Jessica Rivera, stylist at Aurelio Salon, had a natural level 5 client with level 4-8 color make one such request. Rivera decided Goldwell Elumen would pull off the bubblegum pink her client ...

TRANSFORMATION: Wow Red To Wow Blue

Eddie Avalos (@scixxorhands), the Regional Artistic Director for Carlton Hair Montclair, California, says that he is incredibly "passionate about what I do." We can tell! When we saw this transformation on Instagram, we tracked Avalos ...

2 Formulas for Dimensional Cranberry-Dark Chocolate Haircolor

Although it is still chilly in many places around the country, clients and stylists alike are looking for ways to liven up dark, winter haircolor and make hair shine.Joi Rooks, owner of Fresche Salon in Atlanta, says cranberry and chocolate has ...