wella

Don't Forget to Watch the Premiere of Global Beauty Masters Thursday, March 17!

The world’s toughest hair, makeup and nail art competition – “Global Beauty Masters” – premieres its second season, hosted by Nicole Murphy, Thursday, March 17, 2016 at 6 p.m. EST/PST, 5 p.m. CST/MST on TLC. Stars, ...

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Natural Level 2/3 To A Rooty Blonde (With A Hint Of Lavender)

Kathy Nunez (@HairByKathyNunez) of Studio One Salon, Kennewick Wa, specializes in hair painting. She got the opportunity to put her specialty to use on this virgin haired client. "This little beauty contacted me wanting a huge change," ...

TRANSFORMATION: Almost Black To Blonde Perfection

Oscarluis Alcala,  (@makeupbyomae) an artist from Venezuela, now based at Perfection by Oscarluis Alcala, Houston, Texas, says that on this client's first visit she confessed that her hair was black and she bleached it to ...

THE JOURNEY: Box To Ombre To Pro Ice

Allyson Destout (@allydestouttt) of Soleil La Vie, Kettering, Ohio, says that this longtime client  "had box dyed her hair a few months ago, to gradually take her back to icy blonde."Here Destout shares the details for their ...

Micro Foiling To Create A Perfect Blonde

Kaitlin Jade Cunningham (@hairbykaitlinjade) of Studio B Hair Design (@studiobhairdesigns) Cronulla, Sydney, Australia, says "My client came in with a dull blonde at the front and an old grown out balayage at the back. Her hair was in ...

ABS 2016 Booth Preview

MODERN was at America's Beauty Show 2016 early on Saturday, March 12 to preview some of the booths and displays before the crowds rolled in.

Meet the 2016 BCL Experience NextGen Artists!

This year's Beauty Changes Lives (BCL) Experience on March 12, 2016, at Soldier Field in Chicago, will feature an array of NextGen mentorship-based teams styling models for an inspired runway presentation. American Crew, CND, Matrix, ...

GOING BLONDE! Lifting Multiple Levels In One Day

Larissa Lauschke (@larissalauschke) of Coiffeur Lauschke, Kassel, Germany, created this gorgeous blonde on her client in one day. We tracked her down to get the scoop on her client who has been doing her color herself for years.

Wella Formula for a Shining Red-Violet

When we posted this beautiful, shining finish by Alisha Basham (@frivolousfawn) on Instagram, a cry went out for her to share her formula, which she did, immediately. Basham, who works out of the London Hair Studios in Eugene, OR, took the Young ...

A Shining, Silver Grey

Samantha Tarini (@deathbycouture) in Las Vegas, NV took her guest, who is "pretty light anyway, about a level 7 and pretty ashy" to this shining silver/grey that looks both on-trend and classically beautiful, at the same ...