pravana

How-To: Braided Updo for Pravana Festival Look Day 3

Pravana artists created custom color (click here for formulation) and style inspired by the laid-back, fun-loving festival vibe that spring and summer usher in. The styles are designed to build upon one another as a three-day festival goes ...

Read more

How-To: Fishtail Braids for Pravana Festival Look Day 2

Pravana artists created custom color (click here for formulation) and style inspired by the laid-back, fun-loving festival vibe that spring and summer usher in. The styles are designed to build upon one another as a three-day festival goes ...

TRANSFORMATION: Two Sessions For Pretty Purple Sombre

Stephanie McArthur (instagram: @studiosteffieerose), a Designer1 at Ulta Salon in Henderson, NV, has less than one year of experience, but clearly knows how to create beautiful color.  "I love doing earthy toned hair colors as ...

TRANSFORMATION: Icy Silver Blue Color Melt

Kait Marie (@kairmariehair) of Salon Republic in Studio City, CA, posted this ashy blue shade that made our hearts (color) melt. “Transforming people and color corrections are my favorite part of my job,” says Marie. “I ...

The Fix: Green to Blonde with Olaplex

Cathy Tran (@prostylistcathyt) was needed for a fix. This client drove 2 hours and spent 6 hours in the salon for this correction. "To achieve this look, I used Olaplex with Redken Flashlift and cool shades developer using 20 turning into ...

TRANSFORMATION: Vintage Rose Gold With Dimension

Gosia (@Malgorzatala), based in Los Angeles, held back a bit for her new client looking for a change. "This young girl came to me with her hair already balayaged to a blonde but brassy shade and she wanted a soft pink," says Gosia. ...

How-To: Half-Up Braided Style for Festival Day 1

Festival season is about more than music--culture, style and hair have been taken to NYFW street-style levels at Coachella, SXSW, Lollapalooza and more across the country.Pravana artists created custom color (click here for formulation) and ...

FORMULA: Kylie Jenner's Aqua

Kylie Jenner (@kylizzle) posted her new aqua 'do on Instagram, and in less than 18 hours she had more than one million "likes" and 70,000 comments, many (not all) very positive. The color chameleon captioned the pix "The road ...

How-To: Mood Ring Haircolor for Festival Season (+Video!)

Longer, warmer days usher in carefree festival season. This is a great time for you to fill your book with creative color, blowouts that will last for days (showers and festivals are not typically associated with each other) and quick, braided ...

Julianne Hough's Pink Hair Formula

She did it! Actress and Dancing with the Stars judge Julianne Hough revealed her new unicorn-inspired, powdery pink look via Instagram, giving credit where credit is due: to her trusted stylist and friend Riawna Capri ...