amika is supporting HairToStay, a nonprofit organization that helps cancer patients get access to scalp-cooling therapy, with the launch of a limited-edition version of its Soulfood Nourishing Mask.
As part of Breast Cancer Awareness Month, HairToStay organizes an engaging virtual entertaining and educational event to raise money to subsidize the cost of scalp cooling, a treatment that can dramatically reduce chemotherapy-induced hair loss.
Automatic cooling caps can help patients preserve their hair during chemotherapy treatments, but insurance rarely covers the cost. HairtoStay helps salon professionals help their clients afford the treatment.
Keranique has partnered with national nonprofit organization HairToStay as part of its mission to restore the confidence in women who experience hair loss. During October for Breast Cancer Awareness Month, Keranique will kick off a fundraiser that donates profits directly to HairToStay.
On October 1, Amika will launch two new scalp health products to into its Detox Collection: the Reset Exfoliating Jelly Shampoo and the Reset Pink Charcoal Scalp Cleansing Oil. The new products can be used together or alone to help restore health and bring balance to your clients' scalps.
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