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Day One of Paul Mitchell The Gathering 2016: You Do You

The Event: An annual family-reunion of the Paul Mitchell tribe, The Gathering 2016 launched in Las Vegas at the Aria Resort on Monday, August 15, and will conclude on Wednesday, August 17. In those few days, a wealth of information is communicated to the attending stylists, salon owners, Paul Mitchell staff and field team.

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SLIDESHOW: Paul Mitchell's The Gathering "rEvolution" Is On

Paul Mitchell's The Gathering was underway today in Las Vegas, with an exciting opening show that featured new launches and a stage show, followed by a day of education and a night of celebration.

Paul Mitchell Gathering Aug. 4-5: Join Via Live Stream

An annual event, The Gathering brings together Paul Mitchell hairdressers, salon owners, managers and partners for two days of make-a-difference networking, education and fun.

DRIVING THE BRAND: Meet PR Pro at Paul Mitchell, Lindsey

Lindsey Provost does Public Relations for John Paul Mitchell Systems. For months, she and the team at JPMS have been planning for this year's The Gathering, a huge undertaking. When she needs to recharge and get inspired, where does she look?

Join Paul Mitchell's 2013 The Gathering: Watch the Live Stream

It's called The Gathering and it brings together the John Paul Mitchell Systems salons and styists from across the country for two days of education and inspiration. To witness the Grand Opening and the Grand Finale for yourself, jump onto the live stream.

MITCH Behind-the-Scenes

MITCH by Paul Mitchell recently held a Los Angeles photo shoot to update their MITCH campaign for Fall 2012.