Beauty by Imagination (BBI), manufacturer of haircare brands Wet Brush, Goody, Ouidad, Curls, and Bio Ionic announced Jennifer Van Aken as Vice President, Brand Strategy & Growth for Goody and Ouidad. In this strategic leadership position, Van Aken will be responsible for general management of the brands including global P&L, go-to market strategy, social, innovation strategy, brand visual identity, and brand growth strategy.
Van Aken joins BBI with over 25 years of experience in strategic marketing, innovation development, and brand building work for companies including L’Oreal, Beiersdorf, and Unilever.
“We are thrilled to welcome Jennifer Van Aken to BBI to lead these two dynamic brands. Jenn’s extensive experience in the beauty industry is well suited for this role and we’re looking forward to her impact as one of our three female VPs leading BBI’s Business Units.”
— Marina Binichis, EVP of Marketing, Communications & Ecommerce at Beauty by Imagination
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