As we close in on 2023 and get ready to enter 2024, some salon professionals are thinking of fresh avenues to boost revenue. Picture this: your clients walking out not just with fabulous hair but also flawless makeup. If you're thinking of adding makeup to your salon offerings or to your retail assortment to update your service menu, working with a salon and spa focused brand can make sense.
Professional salon and spa prestige cosmetics brand Mirabella offers a program for salons to bring in their line, and to make it a seamless, supported process. Diane Arndt of Reflections Salon in Mason City, Iowa is a fan. "Mirabella’s resources, such as their diverse range of high-quality makeup products, trained beauty consultants, and marketing support, contribute significantly to our salon’s success in retailing makeup," Arndt says. "The extensive and inclusive product line allows us to offer a variety of options to our clients, while the expertise of Mirabella’s beauty consultants ensures personalized recommendations and assistance. Additionally, the marketing support, such as Go-Bella, provided by Mirabella helps create awareness, driving customer interest and sales in our salon."
The Mirabella Minute
Mirabella creates paraben-, gluten-, alcohol-, and cruelty-free products. Miranda Coggins, president, Mirabella, knows that successful incorporation of a new product offering involves more than just product knowledge. "We offer an abundance of resources with www.go-bella.com being our number one resources for salons. Mirabella has been famous for implementing what we call our Mirabella Minute," Coggins says.
- We teach a Mirabella Minute to be utilized while the customer is processing, where they ask the client if they have any specific needs that they would like to discuss. We have a sheet that we supply that they can have laminated.
- We offer postcards seasonally that salons can print that say “Ask me about your free complimentary Mirabella Minute:” Stylists put on each of their stations – who doesn’t like something “free”? This helps build customer loyalty and we have found that customers are looking towards their stylist more than ever for all of their beauty needs!
- We offer FREE postcards with a QR code that take customers to our virtual try on tool while sitting in the chair.
- The stylist also offers a quick 60 second touch up on clients before doing they’re after photos, no one likes to leave the salon after sitting in the chair for several hours with no powder or lipstick.
- We also offer a FB page – closed for our retailers to ask questions, share ideas and we keep them updated on sales and they share ideas.
- We also offer affiliate programs where they can make up to 30% commission if they don’t have the inventory.
Here are just two of the items in the Mirabella family of products. To see more, visit Mirabella Beauty.
Mirabella’s LED 7-Color Facial Mask with Near Infrared (MSRP $199) has seven (7) colors/light treatment sources; it treats a variety of skin issues - including Green Light to calm skin and reduce inflammation.
This easy-to-use, medical-grade LED mask has 7 light treatment choices, including Green Light to calm skin and reduce inflammation.
Ultra-comfortable and lightweight, this mask is wireless, rechargeable, and features protective silicone goggles for on-the-go wear. Treat skin for 10 minutes daily and achieve clearer, more radiant skin in as little as 4 weeks.
Pro Tip: Pair with Mirabella's Replenish & Restore Multi-Peptide Serum for optimal results.
LED Light Options:
- Red light increases blood flow and promotes collagen.
- Blue light combats acne and visibly tightens skin.
- Yellow light smooths skin and reduces redness.
- Green Light calms skin and reduces inflammation.
- Cyan light gently treats acne and brightens skin.
- Orange Light evens skin tone and reduces wrinkles.
- Purple light improves skin vitality and lymph metabolism.
This Mirabella Makeup gift set features an LED-lit lip gloss that provides clear shimmer shine and comfortable, non-sticky wear and a Universal Hyaluronic Pressed Powder with LED Light and Mirror to combat surface shine, blur imperfections, and protect against the harmful effects of blue light from tech devices and everyday pollution with this mattifying pressed powder.
Not only does each product contain an LED light and mirror for precise application, they’re also rich in good-for-you healing and moisturizing ingredients. The Glow Shimmer Light Up Lip Gloss heals with plant-based Lanolin and moisturizes with Aloe, Vitamin E, Jojoba, Sunflower Oil, and Sweet Almond Oil. The Universal Hyaluronic Pressed Powder uses Hyaluronic Acid and plant-based Collagen to leave skin looking smooth and radiant, while antioxidants protect from blue light and hydrolyzed soy protein helps with signs of aging.
Learn more at mirabellabeauty.com
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