Close

Eyebrow Lamination: The 2020 Alternative to Microblading

Brow Lamination originated in Russia and launched to an American market last year. 

Read more

Hollywood Beauty Awards Announce 2020 Honorees & Nominees

The annual Hollywood Beauty Awards (HBAs), founded by Michele Elyzabeth, will celebrate their 6th year honoring the architects of beauty on Thursday, February 6, 2020 at the Taglyan, recognizing talent in hair, makeup, photography and styling for Film, TV, Music, the red carpet and editorial, as well as special honorees.

Kylie Jenner Sells Majority Stake to Coty

Kylie Jenner sold 51 percent of her cosmetics and skin care brand to Coty for $600 million.

2020 NAHA Finalists: Makeup Artist of the Year

Using the face as their palette, this category celebrates the craft of makeup artistry's finest.

NYFW SS20: Kelsey Deenihan Creates Bold, Punk-Inspired Beauty Look using LORAC

LORAC Artistry Adviser, Kelsey Deenihan, created a bold, punk look yesterday at the Libertine SS20 NYFW runway show.

Here's What It Takes to Be an Award-Winning #LadyBoss

An entrepreneur and innovator, Alicia Grande talks about how she knew she had gold when she discovered her lash serum and how she never lost faith.

SOOO GOOD Launches LA Collection: Lip Paint PLUS Lip Gloss for LA LA Land Glam

SOOO GOOD introduces the L.A Collection this month, the perfect partnership that allows you to pair one matte lip paint and one glossy counterpart.

The Amazing Makeovers of @studio_marteena

Over a dozen dramatic shape shifts and color change-ups.

NovaLash Artist Showcases Her Lash Expertise on a Couple

NovaLash Artist Raylene Cravens says lash extensions are no longer seen as an “extra” but rather a part of a regular beauty routine for both men and women.

Get Bold Lashes with GrandeDRAMA Intense Thickening Mascara

Grande Cosmetics' new product is complete with castor oil.