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Become a Brow Expert in Quarantine

Advice from Cosmetic Alchemy's brow diva, Diana Menendez.

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When You’re Wearing a Mask, the Eyes Have It

We spent a little too much time admiring these beautiful examples of eye makeup this weekend.

Glam Express: The 15-Minute Makeup Fix

What do you do for the client needing to glam up for a red carpet event when she only has 15 minutes? Nikki La Rose shares her tips for making a client look beautiful and confident with just a few easy touches.

4 Reasons Lashes and Brows Continue to Trend Up

“It’s only going to get more popular.” Here's why consumers can’t get enough of lash and brow services.

Eyebrow Lamination: The 2020 Alternative to Microblading

Brow Lamination originated in Russia and launched to an American market last year. 

Hollywood Beauty Awards Announce 2020 Honorees & Nominees

The annual Hollywood Beauty Awards (HBAs), founded by Michele Elyzabeth, will celebrate their 6th year honoring the architects of beauty on Thursday, February 6, 2020 at the Taglyan, recognizing talent in hair, makeup, photography and styling for Film, TV, Music, the red carpet and editorial, as well as special honorees.

Kylie Jenner Sells Majority Stake to Coty

Kylie Jenner sold 51 percent of her cosmetics and skin care brand to Coty for $600 million.

2020 NAHA Finalists: Makeup Artist of the Year

Using the face as their palette, this category celebrates the craft of makeup artistry's finest.

NYFW SS20: Kelsey Deenihan Creates Bold, Punk-Inspired Beauty Look using LORAC

LORAC Artistry Adviser, Kelsey Deenihan, created a bold, punk look yesterday at the Libertine SS20 NYFW runway show.

Here's What It Takes to Be an Award-Winning #LadyBoss

An entrepreneur and innovator, Alicia Grande talks about how she knew she had gold when she discovered her lash serum and how she never lost faith.