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How the Beauty Industry Can Get Inspired by Pantone’s 2022 Color of the Year Pick

The periwinkle hue—PANTONE 17-3938 Very Peri—can make a bright statement in hair, makeup and nails.

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2022 NAHA Finalists: Makeup Artist of the Year

Through their artistry, vision, technique and creativity, five makeup artists demonstrate their expertise in transforming a look and creating a mood.

Tricks and Treats: 15 Halloween Makeup Looks

Artists showcase their fantastical, ghoulish, creepy (and even cute!) looks for Halloween 2021.

The Makeup Show Returns to The Big Apple

Our guest blogger makeup artist David Maderich shares his excitement about the 2021 show for beginners and seasoned makeup pros alike.

Macho Makeup Part 3: The Final Looks

New perceptions of gender--more specifically, the greater acceptance of gender fluidity and things like choosing your personal pronoun — have opened the door to men’s acceptance of more traditionally feminine products and services. However, the marketing of cosmetics for men still retains a heavily masculine sensibility, but this is changing.

Macho Makeup Part Two: The Photo Shoot

Before you click a camera, know this: why are you creating the images? The success of a photoshoot hinges on your answer. Even if it’s just for fun, set a goal or purpose and stay focused to attain good results, otherwise, it’s like shooting fish in a barrel—you might get a nice photo, you might not.

Macho Makeup Part One: The Concept

In planning our photo shoot, we asked the question: men with makeup, what is it? They have to be men who wear cosmetics for a more significant reason than to cover up a pimple. They want to look better and maintain an air of naturalness. It has to complement their lifestyle, I said to the team.

Eyebrow Technique: Powder Brows

An alternative to microblading that's more universal for your clientele, this permanent makeup service continues to gain popularity.

Top 10 Beauty Brands in the US Right Now

According to research by Cosmetify, ColourPop is the number one beauty brand in the US. See the other brands that made the list.

2021 NAHA Finalists: Makeup Artist of the Year

From runway, to film, to print - makeup has the ability to complete or transform an entire look, create a mood or define elegance. Through creative application, artistry, vision and technique, the NAHA Makeup Artist of the Year category honors the best makeup artists in the industry.

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