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SOOO GOOD Launches LA Collection: Lip Paint PLUS Lip Gloss for LA LA Land Glam

SOOO GOOD introduces the L.A Collection this month, the perfect partnership that allows you to pair one matte lip paint and one glossy counterpart.

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The Amazing Makeovers of @studio_marteena

Over a dozen dramatic shape shifts and color change-ups.

NovaLash Artist Showcases Her Lash Expertise on a Couple

NovaLash Artist Raylene Cravens says lash extensions are no longer seen as an “extra” but rather a part of a regular beauty routine for both men and women.

Get Bold Lashes with GrandeDRAMA Intense Thickening Mascara

Grande Cosmetics' new product is complete with castor oil.

Liquid Pantyhose: Huda Beauty’s New Body Highlighter

Next level highlighter just in time for summer.

Lip Plumper, Wrinkle Filler: Elina Organics CBD Lip Lines Eraser

CBD enhances a new lip care product from Elina Organics.

See The Light: New from NovaLash for Eyelash Extension Application

A new tool for beautiful illumination.

Kat Von D Beauty’s Pro Program: Cruelty-Free Cosmetics and Pro Discount

Kat Von D Beauty’s Pro Program, introduced in March 2018, is an industry professional program that provides exclusive discounts and benefits to its makeup artist members.

Loving Lashes: NovaLash COO Helped Make Lash Extensions a Beauty Must-Have

NovaLash celebrates Beth Fetzer as she retires from her position as Chief Operations Officer.

Full Beauty Routine in One Fine Mist: Mineral Air Features Hydrator, Primer, Concealer, & Color

Pare down your makeup routine with this 4 step beauty process in one product.