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The Amazing Makeovers of @studio_marteena

Over a dozen dramatic shape shifts and color change-ups.

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NovaLash Artist Showcases Her Lash Expertise on a Couple

NovaLash Artist Raylene Cravens says lash extensions are no longer seen as an “extra” but rather a part of a regular beauty routine for both men and women.

Get Bold Lashes with GrandeDRAMA Intense Thickening Mascara

Grande Cosmetics' new product is complete with castor oil.

Liquid Pantyhose: Huda Beauty’s New Body Highlighter

Next level highlighter just in time for summer.

Lip Plumper, Wrinkle Filler: Elina Organics CBD Lip Lines Eraser

CBD enhances a new lip care product from Elina Organics.

See The Light: New from NovaLash for Eyelash Extension Application

A new tool for beautiful illumination.

Kat Von D Beauty’s Pro Program: Cruelty-Free Cosmetics and Pro Discount

Kat Von D Beauty’s Pro Program, introduced in March 2018, is an industry professional program that provides exclusive discounts and benefits to its makeup artist members.

Loving Lashes: NovaLash COO Helped Make Lash Extensions a Beauty Must-Have

NovaLash celebrates Beth Fetzer as she retires from her position as Chief Operations Officer.

Full Beauty Routine in One Fine Mist: Mineral Air Features Hydrator, Primer, Concealer, & Color

Pare down your makeup routine with this 4 step beauty process in one product.

The Next Big Thing in Beauty: Over 29,000 Brands Show Their Latest at Cosmoprof Worldwide Bologna

New technology, new trends, and new formulations are launched at this European trade show.