Growth comes mainly from price increases and in demi/semi permanents and permanents. Hair color services also grow by 3 percent, in spite of the major recession, which caused a slowdown in the frequency of salon visits and demands for hair color services.
Some of the major findings detailed in the Professional Salon Haircolor Study—2009 are:
• Hair color will stage a big comeback and is projected to grow to mid-single digits by 2014.
• Salon industry distribution realignments continue to limit growth of all hair color companies.
• Hair color remains an “Axis Service” that buoys other salon services and hair care products.
• Salon hair color services grow 3 percent, led by booth rentals taking share from leading salon chains.
• Demi and semi permanents register much higher growth than the overall category.
• Permanents grow at a lower rate than past rates. Growth is around category rate indicating a new trend.
• Crèmes and gels now well surpass liquid hair color sales in the USA, for a major paradigm shift.
• Major, unique, new products and line extensions in 2009-2010 are covered.
• Current hair color shade palette activity and latest hair color style trends from top U.S. master colorists.
• Hot, current, hair style and hair color trends and their market impact.
• Future U.S. market hair color product needs as indicated by master colorists and leading salons and chains.
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For purchasing information, pricing or questions regarding the 2009 Professional Salon Industry Haircolor Study, please contact Cyrus Bulsara, President - Professional Consultants & Resources, via e-mail at: email@example.com or visit www.ProConsultants.us.
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