Trevor Attenborough, president and general manager of Kao USA Salon, announced that Goldwell KMS California will open a new academy in New York City’s chic Meatpacking District. The academy will open in Spring 2014 at 22 Little West 12th Street. The 6500 square foot space will be the brand’s new East Coast flagship location, joining the original academy in Santa Monica, California.
The academy will be a multi-story space featuring a rooftop classroom with views of the city skyline, offering an urban muse to inspire students in their creative process.
“Whether drawing from the rich cultural heritage or striking architecture of this world class city, we hope that our guests will be inspired to take their craft to the next level,” says Attenborough.
The New York Academy’s custom classes will include the Inspiration NYC course, which will be a unique combination of classroom work and field trips. Students will experience guided tours that include museums, city neighborhoods and night spots accompanied by Global Color Master John Simpson who will help students interpret their city experiences into original styles.
The On Set course is a workshop for students interested in editorial styling. The class, conducted by Global Artistic Master Dimitrios Tsioumas, will focus on the fundamentals of current seasonal trends as seen on the fashion runways and editorial shoots. Students will explore styling methods, techniques, and fashion concepts.
The KMS 2014 Campaign Sessions class examines advanced cutting and editorial styling methods applied to the backstage inspiration behind the brand’s photo shoots. Students will learn to personalize the KMS techniques to suit their own style and that of their clients.
The company’s Vice President of Education Sandra Humphries, says, “We are so excited to bring together such an innovative team of both artists and attendees that will create styles that are true works of art.”
The new academy will also offer the International Series, which will showcase artists from around the world and focus on the latest global style and color trends.
For reprint and licensing requests for this article, Click here.