Farouk Systems announces its title sponsorship of Battle of the Strands, the world’s most extreme hair, makeup and wardrobe competition. On Oct. 6, 2014 at 5 p.m. PST, 16 winning salon teams from around the globe will converge in Las Vegas at the Mandalay Bay Resort and Casino's LIGHT Nightclub to compete in all areas of beauty, using breakthrough techniques and the hottest consumer trends.
“Battle of the Strands is going to open the door for more people to be attracted to the profession and to see that hairdressing is much more than the stereotype. It’s an art, it’s a science and it’s a business. This platform will introduce the public to the real hairdresser,” said Farouk Shami, Founder and Chairman of Farouk Systems.
“As a company of hairdressers, we are proud to support a program that provides professional and student hairstylists with an international platform to showcase their talents, skills and creative artistry to the public,“ said Lisa Marie Garcia, VP of Shows & Education at Farouk Systems.
This "Battle" is sure to push the boundaries of hair, makeup, nail art and fashion, as teams showcase the ultimate in creative coiffure. Kim Vo, international stylist icon and co-host, remarks, "These contestants are true artists who will be confronting the biggest beauty challenges of their lives. The teams are magnificent and I have no doubt that the audience will be astonished when they see the magic these teams are capable of creating."
"Battle of the Strands'" grand finale will be live streamed to 400 plus movie theaters nationwide, courtesy of Fathom Events' Digital Broadcast Network. Tickets will soon be available for purchase at www.FathomEvents.com. Additionally, this year's event will be filmed as the centerpiece for a four-part television series on the Discovery Fit and Health Network.
The no-holds-barred "Global Beauty Masters" (www.GlobalBeautyMasters.com) will offer viewers a sneak peek into what really goes on behind the salon cape and throughout the competition. It is set to air weekly on Tuesdays at 5pm EST beginning Dec. 2 (check local listings). Finance partner Sycamore Entertainment is behind "Battle" and its upcoming Discovery series. According to Sycamore CEO Ed Sylvan, "'Battle of The Strands' is an event we believe can explode into a worldwide brand, which is why we are happy to be financing the show."
For reprint and licensing requests for this article, Click here.