We are living in a digital age and mobile is becoming the future of marketing and advertising. Did you know that 90 percent of all American adults have a cell phone? I think we can all agree that for most people it’s the one gadget they have joined at the hip. Have you ever lost your phone and felt a slight anxiety of “being off the grid?” Now you know what we are talking about.
Mobile is the new “window to the world” in the palm of your hand. You can download an app for basically everything, take photos and video, play games, listen to music, plus search for the answer to any question via the Internet. Now, with the new iPhone 6, you can even ditch your credit card and pay by phone!
Simply put, mobile technology is a must-have in the modern world of business and will continue to shape consumer behavior and expectations of the future. Booker, a cloud-based platform that makes it easy to access your business 24/7 from a computer, tablet, or smartphone, offers these need-to-know mobile stats for salon professionals and owners.
#11. The open rate of SMS is 98 percent compared with 22 percent for emails. (Source: VentureBad)
#12. Text messages can be 8x more effective at engaging customers. (Source: Cellit)
#13. 63 percent of all tablet owners have purchased a product or service from their device, compared with 39 percent of smartphone users. (Source: eMarketer)
#14. Half of smartphone users say, "If a retailer's technology isn't easy the first time, I'll stop using it." (Source: FirstData)
#15. An estimated 54 million consumers in the U.S. will use smartphone coupons in 2014 (Source: eMarketer)
For reprint and licensing requests for this article, Click here.