Elizabeth K. Christie, Executive Chairman of the Board of SureTint Technologies, has assumed the role of Chief Executive Officer of SureTint as of March 2015. SureTint Technologies is an innovator of professional salon software and technologies. In her role, Christie will be responsible for the company’s general management, operations and strategy.
Christie joined SureTint Technologies in 2013, as Chair of the Board of Directors after initially investing in the firm. She comes to the beauty and technology industries after a career in the consumer products goods industry and was formerly CEO of Avent Worldwide, a leader in the infant feeding sector. Christie is also very active in numerous charitable and entrepreneurial ventures and resides in Chicago.
“SureTint Technologies has an extraordinary and exciting value proposition for the professional beauty marketplace," says Christie. "With our current system, as well as new products being introduced this year, we are able to provide measurable benefits, insights and artistic support to all aspects of the salon industry - from owners and managers to stylists and ultimately their clients. I look forward to our exciting future in this industry.”