When placed in the right hands, liquid color can create modern and fresh finishes on all hair types and textures. To celebrate the versatility of liquid color, Clairol Professional is relaunching its famed Liquicolor Permanente.


“Sometimes it’s good to keep things a bit complicated,” says Kiyah Wright, celebrity hairdresser and Clairol ambassador. “The thought, or fear, is that clients may try to recreate a simple color design at home. By placing different formulas on different areas of the hair, the client not only appreciates formulation, but professional application.”


Wright points out that heavily textured, thick dense hair requires heavy saturation. “Liquid color is particularly practical for saturation,” she says. “It’s quite efficient.”


Model Ashley arrived with existing highlights on her natural level-5 hair looking for something more exciting. After an intense consultation, Ashley agreed that a striking red shade would better complement her skin tone and help in her modeling career.



Hair: Kiyah Wright for Clairol Professional

Assistants: Julie Cornejo, Veronica Arzio, Kenneth Collins and Caroline Kim

Photography: Roberto Ligresti

Makeup: Eric Allen

Fashion Styling: Alejandro Peraza

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