The 16th Annual California 'Welcome to Our World' (W.O.W.) event happens for California legislators, regulators and staff members on Monday, April 11th from 3-6 pm on the west steps of the State Capitol building in Sacramento. This year’s event theme is “Beauty Backstage”.
Hosted by the Professional Beauty Federation of California (PBFC) and sponsoring companies, beauty industry executives spend quality time helping educate state policymakers and regulators on current issues of concern to the beauty industry in California, and share PBFC’s positive message about our industry’s professionalism. To learn more about becoming a WOW sponsor, contact Fred Jones at 530-887-9944.