Allured Business Media has owned and operated two Face & Body events (Midwest, March 12–14, Chicago; Northern California, August 20–22, San Jose), and is adding a third in 2016.
Face & Body Southeast will launch in October (held 15–17) at The Cobb Galleria Centre, Atlanta, GA.
Core Audience Business Type: Day Spas, Full-Service Salons, Skin Care Salons
Core Audience Job Function: Owners, Directors, Managers and Estheticians
According to ISPA data (http://experienceispa.com), the Southeast region represents 3,700 spas, or 18% of the marketplace.
• Three-day event
• On day one, Skin Inc. (Face & Body's sister publication) sponsored educational conference designating CEs
• Day two and three will feature exhibit hall, maintaining current Face & Body cash and carry model
• Supplier product education, as with current Face & Body events
For reprint and licensing requests for this article, Click here.