Image via Instagram @cosmoglove
Image via Instagram @cosmoglove

Over 1,000 attendees gathered last night to watch Beauty Pitch 2016, a one-of-a-kind beauty competition, hosted by the Professional Beauty Association (PBA) and Cosmoprof North America (CPNA).  Six innovative beauty companies, in two different categories, pitched their products before a live audience and celebrity judges including John Paul DeJoria and Kevin Harrington.

“Beauty Pitch showcases the drive, the ingenuity and the focus of the beauty industry.  This event was created to provide beauty entrepreneurs with an opportunity to raise their visibility with investors, the industry and consumers,” said PBA Executive Director Steve Sleeper.

Beauty Pitch 2016 featured six entrepreneurial companies in two different categories, the Startup category and the Established category. These finalists competed for cash infusions and an Audience Choice Award. All Beauty Pitch applicants were reviewed for unique distribution partnerships.

In the Startup category, The Kirschner Group, Inc. awarded Sunlights Balayage, Inc. with a cash infusion of $5,000.

In the Established Category, TSG Consumer Group awarded P3 Pure with a cash infusion of $10,000. 

Beauty Systems Group (BSG) selected O.R.G Skincare for a unique distribution partnership. O.R.G. Skincare will receive placement on BSG’s online platform and in 1,200 stores nationwide.

All the Beauty Pitch Semi-Finalists will also be displayed in an online boutique hosted by Amazon Launchpad. This innovative online boutique showcases products from today’s brightest startups. Amazon Launchpad works with crowdfunding platforms, incubators and venture capital firms to identify a wide array of products from gadgets to beauty.

Alexandria Professional was awarded the Audience Choice Award.  The company will receive a 12sqm ready stand booth at CPNA 2017 and a one-year PBA Membership.

Beauty Pitch 2016 Finalists:

Startup Category:  Flip-It! Cap Company, pur~lisse beauty, LLC, Sunlights Balayage, Inc.

Established Category: P3 Pure, LLC., Vanity Girl Hollywood, Whish

The distinguished panel of judges included: 

·         John Paul DeJoria, Co-Founder and Chairman of the Board; John Paul Mitchell Systems and The Patrón Spirits Company

·         Emily Dougherty, Beauty Director, Elle Magazine

·         Kevin Harrington, CEO, Kevin Harrington Enterprises

·         Deanne Kaczerski, Executive Editor Director, InStyle Digital Innovation, Time Inc.

·         Mark Spinks, President of CosmoProf and Armstrong McCall, Sally Beauty Holdings


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